Cheetos Popcorn, Coke Energy—Inside the Art of Launching a New Product in the Super Bowl

<p></p><p>Cheetos Popcorn, pretzel Pop-Tarts, Coke Energy, Mountain Dew Zero Sugar and Bud Light Seltzer all have two things in common: They're all new additions to a brand's product lineup, and they're all the focal point of ads airing during the Super Bowl. This Sunday, several brands will be putting their latest offerings on display in...</p><p>