In this video, I'm gonna be sharing with you
three marketing secrets that no one tells you on how to scale and grow your brick and
mortar store to the next level. My name is Wilson, and today we're gonna be
sharing you with the three marketing secrets that is gonna help you explode and grow your
brick and mortar business, so you can have the ease of mind, and to have the security
to provide for your family. As more and more big-box retailers are filing
for bankruptcy, the small brick and mortar shops can't help but think that they're gonna
be next. They worry that E-commerce is gonna come by
and steal their business. They worry that with their limited amount
of skillset, they're not gonna be able to find a job. And they worry that they cannot provide for
their family. If you can relate to any of these, then please
make sure you watch this video. The first marketing strategy is experiential
marketing. So many big brands still utilize this marketing
strategy. By definition, experiential marketing means
when people market a product or a service through an experience that engages with a
customer to create an emotional response tied to the product or the service. As an example, check this video out. Now I know you don't have the millions of
dollars of budgets that this big brands do have. My whole reason for showing you this is just
so you know how even big brands are investing heavily into this. Now that's your advantage as a brick and mortar
business over the E-comm's business, because you can create an authentic relationship,
authentic experience that engages with a customer, that draws on an emotion. This is something that E-commerce can never
replace, and that's your advantage. For example, if you want to create an experiential
marketing for your brick and mortar store, you can create an event where you gather your
community around. Do something that is creative, do something
that is novel. At the end of the day, make them feel that
you're authentic. Make them feel connected to you. And that's your way of doing experiential
marketing that will put you aside. And that would create an edge for you over
any E-commerce business, and that's gonna make you thrive, as you consistently create
these memories and these experiences for your customers. The second marketing secret is often overlooked,
and it is to create a brand. So many business owners are struggling and
desperate for the sale, therefore they're competing on price, they're competing on lowering
prices for about 10%, by 20%, whatever the case may be. But, if your product is not the cheapest on
the market and if you cannot compete on that level, being the second cheapest will only
run your company into bankruptcy. The reason for that is because nowadays, people
can easily go on Amazon and check for the prices, and the majority of the time, because
people that are selling on Amazon do not have to pay for the overhead, they do not have
to pay for the rent, their prices are always cheaper. And in that case, your business will go out
of business and go into bankruptcy. If you're competing on price and if you do
not create a brand right now. So the way to compete in today's age is to
create a brand, a brand that people can connect to, a brand that is aligned to your values,
and aligned to why you're doing what you're doing. And afterwards, you need to connect with them. You need to connect with them on a personal
level, provide value for them, and that's how you build a loyal base of customers that
will forever buy from you because they're buying from you because they're rooting for
you and your brand. Way too many businesses, they've run promotions
and advertisements without connecting with their customers, without aligning the values
with them. They're just running promotions with like
buy one, get one free and stuff like that, just to draw in the customer. But, a lot of times, it is a one-time customer. You're not creating that stickiness. You're not creating that relationship with
your customers. So for you to be able to have a loyal base
of customers that you're always growing, you need to make sure that you align with their
values first. This creates a reason for them to buy into
what you're saying. That creates a moat around your brand that
people can't just come and take over why you're doing what you're doing. You can be selling the same product, but if
you have a bigger mission behind that, then you are gonna be able to win your customers. You need to connect with your customers, and
that's when you're gonna be running promotions and advertisements to be able to reward your
loyal fans for their support. And in return, it becomes a win-win situation. Your loyal fans feel that they're receiving
something in return because you're supporting your cause. And in return, you're profiting. You don't need to slash on prices because
you already created this loyal base of customer because you've created a brand. If you want to learn how to create a brand,
I actually did a case study on how we brought our ice cream shop into a international chain
by the power of being a brand. So, if you guys want to, download the link
below. That's where we share the formula and also
the principles that we have used, step-by-step process, and you can actually you know what? Check it out and see if you can take that
and implement it in your business. The third marketing secret in growing your
brick and mortar store is to collaborate. So many business owners fall in a trap of
thinking that they're all alone in business. They feel like no one understands them. They feel like that they're fighting this
battle alone. And they feel like that they're the only ones
in this journey. But that doesn't have to be the way. For instance, Dragon Ball collaborating with
Adidas, McDonald's collaborating with G-Shock, these crazy collaborations are happening because
it's working. It's a super effective way and strategy to
grow your business. The power of collaborating is so strong because
you're basically exposing your brand to the loyal fan base of another brand, and vice
versa. And in that note, you're creating a really
big, powerful tool and bringing a lot of eyes into your brand and your partner's brand. So this is a very strong win-win strategy
that a lot of businesses are using. Now collaborating with businesses that supplement
your business is super ideal. And what I mean by that is if you're running
a pet grooming salon, for example, then you would be much more incentivized to partner
with a pet store that is selling pet supplies. You can host an event where you'd be teaching
pet care 101 at the pet store, and you'd be teaching the pet store's customer how do they
care for their dogs, how do they groom them, how do they brush them. And in turn, they're gonna be exposed, their
customers are exposed to you and your shop. You can start promoting your shop that is
around the block, and majority of the time, that conversion is very, very kind. And in return, you would be promoting the
pet store's supplies within your grooming store that you're telling, you're funneling
people to that, "Hey, you know what? There's that pet store around the block. Use them, I'm actually doing a promotion there." It becomes a win-win situation, and it is
super, super, super effective. Now I know it might be confusing at first
to be able to draw and understand, hey, well what are some of the angles and who are some
of the partners that I need to partner with? An exercise that I personally use is on one
side of a piece of paper, I write down all the businesses around the block within the
five kilometer radius of my shop. And, on the right hand side, I have another
column, and I start writing down the common threads that these businesses have with my
business. And after doing that, then it becomes a very
clear page of who are the businesses that you should be collaborating with. You can explore so many different angles of
how you can collaborate and pitch these different business owners. And a lot of times, if the idea is creative
enough and it makes sense, a lot of times they will work with you. In the comment section below, let me know
if you have any questions or if you have any angles that you're not seeing, feel free leave
in the comments below, and I'll let you know potentially what are some of the ways, creative
ways, to make it fun and engaging for your customers so you can grow your brick and mortar
store. So there you go. The three marketing secrets that no one tells
you about to grow your brick and mortar shop. As a recount, the three marketing secrets. Experiential marketing. Creating a brand. And collaboration. I really hope that you can implement these
strategies in your business so you can kick the E-commerce people in the ass, so you can
grow and thrive in your brick and mortar business. Feel free to download the resources below. I really, really want to see you succeed. It you find any value in this video, please
leave me a comment below. Otherwise, so me some love. Smash the Like button. Follow along the journeys, subscribe. I'll see you guys in the next video.