<p></p><p>The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s, led by Facebook, Google and, increasingly, Amazon. Google, in...</p><p>
The rise of digital that began in the 2000s–which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)–continued into the 2010s, led by Facebook, Google and, increasingly, Amazon. Google, in…