Social media advertising woes: Where do brands fall short?

<p></p><p>Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=_yis7EjM46Q:zZFqiLAM_2s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=_yis7EjM46Q:zZFqiLAM_2s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/_yis7EjM46Q" height="1" width="1" alt="" /></p><p>