Soapbox: Brand authority is the most underrated marketing goal

<p></p><p>A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=dBdHlDyzJRU:DqzmO8MBhsg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=dBdHlDyzJRU:DqzmO8MBhsg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/dBdHlDyzJRU" height="1" width="1" alt="" /></p><p>