<p></p><p>Being an online retailer is harder than ever, with more opportunities but also more channels and risks. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=gL4t5OGscgE:zkaLGbjD6Uk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=gL4t5OGscgE:zkaLGbjD6Uk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/gL4t5OGscgE" height="1" width="1" alt="" /></p><p>

Being an online retailer is harder than ever, with more opportunities but also more channels and risks.

Please visit Marketing Land for the full article.