Marketers are spending more on data management platforms than operational tech

<p></p><p>Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=h_8yD_S9Ilg:DMsU3O7o9VU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=h_8yD_S9Ilg:DMsU3O7o9VU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/h_8yD_S9Ilg" height="1" width="1" alt="" /></p><p>