Why out-of-home may be the ultimate location-based (digital) marketing medium

<p></p><p>OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=nmBf0nmbhIE:ziLcpRnBPmw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=nmBf0nmbhIE:ziLcpRnBPmw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/nmBf0nmbhIE" height="1" width="1" alt="" /></p><p>