Beyond the cookie: What’s next for attribution?

<p></p><p>Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=p3_eRj_aBPo:9DhUm98L1LQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=p3_eRj_aBPo:9DhUm98L1LQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/p3_eRj_aBPo" height="1" width="1" alt="" /></p><p>