An agency veteran goes in-house to help build and lead a new PPC team

<p></p><p>T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships.<br /> <br /> Please visit Search Engine Land for the full article.<div class="feedflare"> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=SEhDisjU9hQ:NWsmxa8r5Ig:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=SEhDisjU9hQ:NWsmxa8r5Ig:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=SEhDisjU9hQ:NWsmxa8r5Ig:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=SEhDisjU9hQ:NWsmxa8r5Ig:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=V-t1I-SPZMU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineland/~4/SEhDisjU9hQ" height="1" width="1" alt="" /></p><p>