Steps To Financial Freedom

23 Ways to Tag and Segment Your Subscribers in AWeber

February 16, 2020

The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails.

By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more.

In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement.

What are tags and why should you use them?

Tags are simple words or short phrases you use to categorize and group your subscribers based on their interests, behaviors, or other shared attributes.

They allow you to segment your audience, send targeted one-time broadcast emails, and trigger targeted, automated campaigns. This leads to better subscriber engagement, improved chances of hitting the inbox instead of the spam folder, and higher conversions.

Start getting more personal with your subscribers and try these 23 easy ways to tag your subscribers in AWeber.

1. Tag someone who fills out your AWeber sign up form.

The easiest way to tag a subscriber is when they opt in to your email list using a sign up form.

With AWeber, you can create unlimited sign up forms, and you can apply different tags to subscribers when they fill out different forms. This way, you’ll know exactly which form a subscriber used to sign up.

For example, if you offer a 7-day email course, weekly newsletter, and downloadable checklist as lead magnets, you can have three separate sign up forms that apply unique tags to your subscribers. This lets you see quickly which lead magnets they signed up for. Iff they opt in to all of them, all three tags get applied!

2. Tag someone who completes a custom field on your sign up form.

Let’s say you want to know a bit more about your subscribers at the time they sign up, such as what topics they’re interested in, or their experience level in a particular skill you teach.

You can collect this additional information, beyond just their name and email address, using custom fields on your AWeber sign up form, and you can associate a tag with each custom choice.

This allows you to segment your subscribers from the time they join your list, and create personalized experiences for each of them.

3. Tag someone who fills out a sign up form on the AWeber Atom App.

Do you attend in-person events? Using the AWeber Atom App, you can create a sign up form on your mobile device to collect subscribers’ information in person, and use tags to remind you which event you met them at.

And if you attend multiple events, you can change which tags your Atom App sign up form applies. That way, you know where you met each particular subscriber.

You can even set up an automated welcome Campaign ahead of time that would go out to each new subscriber you met at that event.

4. Tag subscribers when you import them into AWeber.

Perhaps you have a list of new subscribers you’re migrating to AWeber. (Side note: We offer free migration support. Contact our experts to learn more!) You can easily import your list along with any existing tags or apply new tags.

You can also update existing subscribers’ tags when importing a list into AWeber. This will add any new tags in your import file to your existing subscribers.

5. Tag someone who fills out a sign up form on a landing page that integrates with AWeber.

You can use a landing page provider like Unbouce or Growtheme to invite your audience to subscribe to your email list, and tag them so you can send them the perfect email campaign based on the page or form they completed.

6. Tag someone who fills out a sign up form that integrates with AWeber.

Although AWeber enables you to create sign up forms in your account, you can also integrate your AWeber account with other sign up form providers, such as OptinMonster, Hello Bar, MailMunch or ConvertFlow. These providers support AWeber tags, allowing you to tag your new subscribers in your AWeber account.

7. Tag someone who makes a purchase.

Have a digital or physical product? Providers like Shopify, WooCommerce, ThriveCart, 3dcart, and DirectPay allow you to easily add your customers into your AWeber account and tag them so you know who purchased from you.

AWeber’s Shopify integration even allows you to apply unique tags for each product your subscribers purchase.

8. Tag someone who abandons their shopping cart.

With AWeber’s Shopify integration, you can tag a subscriber who left items in their cart and didn’t purchase them. You can send them an automated email to encourage them to finish their purchase.

You can apply a generic tag when someone abandons any purchase , or you can apply unique tags based on the product that someone abandons.

9. Tag someone who completes a quiz.

Quizzes are a great way to provide a fun, interactive, and educational experience for your audience. Tools like Interact and Quiz Cat allow you to create engaging quizzes and tag your subscribers in AWeber who complete your quiz.

10. Tag someone who registers for your webinar.

Webinars are a great way to engage your audience directly and provide educational content to your subscribers. Tools like EasyWebinar allow you to add your webinar registrants directly to AWeber, and tag them based on the webinar they signed up for.

Then, you can automate reminder emails and follow up with your registrants after the webinar to share the recording and special offers.

11. Tag someone who subscribes from a text message.

Using a tool like Call Loop allows you to invite your audience to text a number to join your email list. Using the Call Loop integration with AWeber, you can add these individuals automatically to your email list, and tag them.

12. Tag someone who enters your contest.

Contests are a great way to engage your community and grow your email list. Using tools like Gleam or ViralSweep, you can automatically add contest participants to your AWeber email list, and tag them based on the contest they joined.

13. Tag someone who uses an online calculator or requests a custom quote.

Do you offer quotes, online calculators, polls or chatbots as part of your business? Tools like Outgrow allow you to add your interested prospects automatically to your AWeber account, and tag them accordingly, so you know exactly who they are and what they expressed interest in.

14. Tag new contacts from your CRM.

Do you use a CRM to manage client relationships? With tools like Agile CRM, you can automatically add your client and prospect contacts to your AWeber account, tag them with specific categories, and automate emails to keep your contacts engaged.

15. Tag someone who begins your automated campaign.

One way to tag subscribers is when they begin a campaign. This is helpful if you want to easily identify subscribers who are currently going through a Campaign so you don’t send them your regular broadcast emails as well.

Once they complete the Campaign, you can automatically remove that tag.

16. Tag someone who completes your automated campaign.

Another way to tag subscribers in a campaign is at the end of the series. This allows you to link campaigns together.

For example, you may have multiple welcome campaigns for different sign up forms, and you may want them all to flow into a general nurture campaign after each welcome campaign is complete. Simply apply the same tag at the end of each campaign, and then set the general nurture Campaign to start on that tag.

17. Tag someone at any point in your automated campaign.

Let’s say you have a welcome campaign where your first two emails welcome your new subscribers and introduce them to you and your business.

Then, for the rest of the campaign, you’re trying to sell them on your products or services. You can apply a tag before the sales emails begin so you know which subscribers are being actively sold to. With this data, you can assess the effectiveness of your offers and improve the sales copy.

18. Tag someone who opens an email in your automated campaign.

Tags can also be used to record specific actions your subscribers take within your campaign. For example, you can tag subscribers when they open specific messages in your campaign.

This helps you identify subscribers who expressed an interest in the topic of the email by opening it.

19. Tag someone who clicks a link in your automated campaign.

Similarly, you can tag subscribers when they click specific links within the messages of your campaigns. This is helpful when you’re trying to learn more about your subscriber’s preferences.

For example, in our blog welcome campaign, we ask what our subscribers are interested in learning, and we provide links within that email. Each link has a different tag, and it allows our subscribers to self-select their interests so we can better target them with relevant content.

20. Tag someone who opens a broadcast email.

You can also tag subscribers when they open one-time, broadcast emails. Similar to tagging subscribers who open your Campaign messages, this helps you identify who is interested in the topic of the email enough to want to open it.

21. Tag someone who clicks a link in your broadcast email.

If you’re promoting an upcoming webinar in a broadcast email, you can tag anyone who clicks the registration link and send them an automated email with the link to join the webinar. This improves the subscriber experience by eliminating the need to fill out another form to sign up for the webinar.

22. Manually tag an individual subscriber.

In addition to automatically tagging subscribers, there are times when you may want to manually apply tags to individual subscribers.

Let’s say you meet someone at an event and they agree to join your email list, but you don’t have a sign up form handy. You can add them to your list manually, and apply a tag that indicates where you met them. You can also apply another tag that adds them to an automated email campaign.

23. Manually tag a large group of subscribers.

Let’s say you want to launch a new automated email campaign to subscribers who are already on your list. You can create the campaign and set it to launch for subscribers with a certain tag. Then, identify which subscribers you’d like to add to the campaign, and apply a tag to them all at once.

Or, let’s say you’re launching a new course and want to promote it to subscribers who have expressed interest in the course topic in the past. You can search for those subscribers and bulk apply a tag to them. henThen, create a segment of subscribers with this tag and send a one-time email to them that promotes your new course.

Start using tags today.

Using tags to organize your subscribers enables you to provide a more personalized experience for your subscribers and increase your engagement.

Not an AWeber customer yet? Start your free 30-day trial today and try AWeber’s tags today.

The post 23 Ways to Tag and Segment Your Subscribers in AWeber appeared first on Email Marketing Tips.

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5 Ways to Increase Your Market Share

February 16, 2020

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share.

Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone.

As a business, knowing your market share tells you how you stack up against competitors. Ultimately, Apple needed to know its market share back in 2007, and continue to innovate and grow, to become a leader in the market today.

When we talk about raising market share, we’re talking about making informed marketing decisions that contribute to overall sales and customer retention. Here, let’s explore what it means to increase market share, and how you can do that, today.

What does it mean to increase market share?

To increase market share means increasing the effort you put into sales as a business, and using new or additional strategies to help you get there.

Market share is the percent of total sales in an industry generated by a particular company.

Simply put, market share is calculated by taking the company’s sales over a certain period of time, and dividing it by the total sales of the industry over that same period.

Basically, market share is how much you make as a company in the industry, and how that stacks up against others. So, to increase your market share, you need to make more sales than your competitors to increase your share in the industry.

Which is, of course, much easier said than done. How does one go about increasing market share? Let’s dive into that, next.

1. Find your niche and stick with it.

Your company should have a few characteristics that set it apart from the competition. For example, Apple’s logo and sleek design is seen on Apple’s entire suite of products.

Having that distinguishing brand characteristic — such as the Apple logo — enables people to more easily identify your company’s products across a line of similar-looking items. If your company is able to create a recognizable brand identity, while also producing higher-quality products or services than the competition (or products or services that serve a niche market), you’ll have a better chance of finding a larger piece of market share to capture.

For instance, I don’t know much about makeup, but I know a NARS blush when I see one because the design and logo of their products are so unique to the brand, and the quality of NARS products is undeniably good:

Source

This strategy increases market share for a business that has found success with a previous launch. If a consumer sees your mark on a product, they will know what they’re getting, which informs their purchase decision.

As a marketer, you also want to consider which marketing materials can help you increase market share. For instance, do you have a popular eBook or YouTube series? Continue to work with those avenues more frequently to expand the reach those products get.

2. Innovate as society does.

Sony’s PlayStation owns 68% of the home console market share. Since 1994, Sony has been finding ways to innovate and update their video game consoles faster than their competition. These innovations are necessary to stay current in the industry and increase market share.

For reference, here is a 1994 PlayStation console:

Source

And a 2014 PlayStation 4:

Source

While some design elements have stayed the same, such as the logo and base system design, upgrades have been applied to match the times.

Take, for instance, the controller. They’re both similar, but while the PS4 controller is wireless, has a power button, and battery life, PS1 controllers don’t. PS1 power buttons are large and can be found on the side of the console, whereas much smaller PS4 power buttons can be found on the controller and on the console itself.

This is because as more advancements have been made in the gaming industry, Sony has adapted accordingly. The company has a keen eye on what gamers want as years pass, earning them a high market share.

If you fail to innovate in a way that’s reflected on the times, your business may fall behind and be forgotten. (RIP, outdated Aatari consoles).

3. Engage with customers.

Customers know what they want to see, so one way businesses can increase their market share is by asking them.

A carefully crafted survey sent out to loyal customers with questions about design, updates, and features can help you visualize tangible ways to improve your product or service, and in turn, increase your market share.

You don’t have to only use surveys, either. Engaging with customers on social media, such as in an Instagram story, works as well. Skincare company Glossier does this effectively:

Source

Going to the source to ask what customers will spend their money on is a good campaign strategy for increasing market share. It’s a low-cost way to conduct market research and learn more about your place in the industry based on consumer perception.

4. Think about an acquisition.

You can increase market share through the acquisition of a company that aligns well with your own products or services. This requires a bit of research, but will ultimately end up in potentially gaining a larger market share.

Companies usually acquire companies to gain a larger market share or expand their suite of products. For example, Microsoft owns LinkedIn and GitHub. While the former (LinkedIn) can lead to an increase in market share among social media revenue, the latter (GitHub) can lead to an increase in market share among Cloud OS revenue.

Acquiring a competitor involves choosing the right company — one that will be a positive addition to your suite of products or services.

5. Continue to delight customers.

Netflix is no stranger to creating loyal customers. The platform is constantly adding more original shows and tightening its algorithm to cater to its customers. This constant refining of the platform led to a 2014 report that Netflix had a 90% market share in the streaming service market.

Having such a large market share due to these updates has helped Netflix even as more streaming services have entered the market. Customers have found themselves not wanting to cancel their Netflix subscriptions because they’ve found such deep value in it.

In short, Netflix makes its customers happy. I know I’m certainly happy when I can turn on the Netflix app and see most of my favorites displayed without needing to scroll further.

Netflix positioned itself as a leader in the industry. Don’t wait for customers to come to you for ideas — think ahead, not just of what they need, but what they’ll want as customer buying experience changes overtime.

In 2007, Apple completely revolutionized mobile phones and tripled their market share in a year. 13 years later, Apple is still a leader in the mobile phone market because of the ways they constantly improve their product and create loyal customers.

By looking at your market share and finding ways to increase it, you’ll find greater customer retention and a more stable position in your industry.

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How I Drove 231,608 Visitors to My Site Using This New Channel

February 16, 2020

Just like any marketer, we all fear what we can’t control.

And sadly, for years, a lot of our future is being determined by algorithms.

From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email.

When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.”

Now sometimes these algorithms do adjust in your favor, but
we all know that’s rare in the long run.

But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads?

There actually is. And I bet you’ve never used it before.

Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂

How so?

Alright, check this out.

Every time I publish a blog post or anytime I want to drive
traffic to any page on my site, all I have to do is click a few buttons and instantly
I am able to get more traffic.

So how do I do this?

It’s with a free tool I built called Subscribers.

It leverages something that you are familiar with but probably don’t know what it is.

It’s called push notifications.

What’s a push notification?

Does this look familiar to you?

You can receive messages through your browsers. This is
called a push notification.

What’s cool about push notifications is that anytime someone
visits your website you can ask them to subscribe to your site.

And at any time, you can send them a message promoting your
website.

Each time someone clicks on it, you get traffic to your
site.

But here is the best part: not only do you not have to deal with any algorithms, but you also don’t have to worry about people missing your push notification either.

See, unlike email, if you send someone a push notification while they are on vacation or sleeping, the next time they log onto their computer and pull up their web browser (Chrome, Safari, Firefox), they’ll see the push notification.

Here are my stats from some of my most recent push notifications:

How to grow your traffic through push notifications

Head over to Subscribers and sign up for a free account.

Once you add your site and sign up, you’ll need to either
add a piece of javascript to your site or you’ll have to install a plugin.

Whether you are on Shopify or WordPress, Subscribers has a good amount of options for you.

Once you are up and running, you’ll want to head to the
“prompt settings” navigation option in the sidebar of Subscribers.

This is where you control what people see when they come to
your website so they can subscribe.

You’ll want to make sure you have turned on “prompt enabled.” Then select “use custom popup prompt by default” as this will allow you to select what message you show your users.

Here’s what my page looks like.

In my prompt settings, you’ll notice I did a few things:

I uploaded my own image. My site is NeilPatel.com so it makes sense for me to use my own image. For you, it could be your face or your company logo.
For the title and description, you’ll want to clearly state the benefit. I let you know that I am going to send you proven SEO tips and how easy it will be.
You can then test the “subscribe” and “no thanks” button text. I’ve found that text to work well on my site.
As for timing, I like showing the prompt right away as well as showcasing my “subscriber count.” I’ve found that the bottom-right corner converts well for me.

Once everything is set up the way you want, just click “save settings” and you’ll see your prompt on your site.

Here’s what it looks like on the NeilPatel.com site.

When someone clicks on “subscribe” they will see a prompt
box that looks something like this…

And then when they click to subscribe in the prompt box their browser will ask them if they want to subscribe to your site.

It’s so effective I have over 600,000 subscribers. It’s a
lot!

It may take time for your subscriber numbers to build up, but the longer you do it the easier it is. Keep in mind I’ve been doing this for a few years now, that’s how I have been able to build up such a large following.

So, once you have subscribers, what’s next?

How to generate traffic through subscribers

What I like doing is promoting my blog posts through Subscribers.

Just click on the “New Notifications” navigation link.

You’ll now be able to send a message to all of your subscribers. More importantly, you’ll be able to promote a URL or a service or product you are selling.

There are a few key things you’ll want to do on this page if
you want the maximum amount of traffic.

Evoke curiosity – with your headline and description try to pique peoples’ curiosity. This is a simple way to get a ton of clicks. Just like how I asked, “Is SEO Dead?”
Show a large image – when you use a large image, you’ll find that you will get more clicks. Large images don’t show up on all push notifications, it only shows up for users who are on a PC. If you don’t know where to find images, you can use this free stock photography site.
Show custom buttons – this feature also only shows up on PCs and not Macs. But it is still worth using. I’ve found that if I can ask a “yes or no” type of question with my headline, such as “Is SEO Dead?” then when I use “yes” and “no” as the two options in the custom buttons, I get a ton of clicks.

If you follow those 3 tips, you’ll find that you’ll be able
to maximize how much traffic you get from push notifications.

Just look at the push I did on the post about SEO being dead… it drove 16,263 visitors to my blog. That’s a lot of traffic for one push notification.

Don’t forget to set up a Welcome Campaign

Now the best way to generate traffic from Subscribers isn’t to manually send out
notifications.

Yes, manual notifications generate traffic but there is a better way.

Through a Welcome Campaign, you can generate even more traffic.

Think of a “welcome campaign” as a drip sequence like you
would have in email. But this is through push notifications.

So, in the navigation click on “Welcome Campaign.”

From there, you’ll want to click on “create a new campaign.” From there you will see a page that looks like this:

Similar to sending a normal push notification, you’ll want
to use a larger image and use custom buttons as this increases how many clicks
you’ll get to your site.

The other thing you’ll want to do is be careful and not spam.
Don’t send them a message every 30 minutes or anything annoying like that. I
spread out my messages in my drip by at least a few days.

The first notification goes out instantly, but the rest are
spread out.

Once you set up your welcome campaign, just hit save and you’ll be good to go.

As new people subscribe to your site, they will
automatically receive notifications which will increase your traffic.

Just like at my welcome campaign stats, it drives more traffic than manual pushes.

231,608!

That’s how much traffic I’ve gotten just from my welcome campaign and that number continually climbs each day.

Conclusion

Although most of the popular platforms have algorithms that
are hard to crack, it doesn’t mean that all hope is lost.

There are still other ways to get consistent traffic to your
site.

What’s beautiful about Subscribers is that it drives traffic
without you having to deal with algorithms or filters. But it does take time to
see results, just like email marketing, the longer you use it the more traffic
you’ll see.

So, have you tried push notifications or Subscribers before?

The post How I Drove 231,608 Visitors to My Site Using This New Channel appeared first on Neil Patel.

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The state of tracking and data privacy in 2020

February 16, 2020

Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.

Please visit Search Engine Land for the full article.

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Instagram Is Testing a Latest Posts Feature

February 16, 2020

It’s not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet. Instagram is working on “Latest Posts” feed for catching up feed posts…

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23 Ways to Tag and Segment Your Subscribers in AWeber

February 16, 2020

The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails.

By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more.

In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement.

What are tags and why should you use them?

Tags are simple words or short phrases you use to categorize and group your subscribers based on their interests, behaviors, or other shared attributes.

Start getting more personal with your subscribers and try these 23 easy ways to tag your subscribers in AWeber.

1. Tag someone who fills out your AWeber sign up form.

The easiest way to tag a subscriber is when they opt in to your email list using a sign up form.

2. Tag someone who completes a custom field on your sign up form.

Let’s say you want to know a bit more about your subscribers at the time they sign up, such as what topics they’re interested in, or their experience level in a particular skill you teach.

You can collect this additional information, beyond just their name and email address, using custom fields on your AWeber sign up form, and you can associate a tag with each custom choice.

This allows you to segment your subscribers from the time they join your list, and create personalized experiences for each of them.

3. Tag someone who fills out a sign up form on the AWeber Atom App.

And if you attend multiple events, you can change which tags your Atom App sign up form applies. That way, you know where you met each particular subscriber.

You can even set up an automated welcome Campaign ahead of time that would go out to each new subscriber you met at that event.

4. Tag subscribers when you import them into AWeber.

You can also update existing subscribers’ tags when importing a list into AWeber. This will add any new tags in your import file to your existing subscribers.

5. Tag someone who fills out a sign up form on a landing page that integrates with AWeber.

6. Tag someone who fills out a sign up form that integrates with AWeber.

7. Tag someone who makes a purchase.

AWeber’s Shopify integration even allows you to apply unique tags for each product your subscribers purchase.

8. Tag someone who abandons their shopping cart.

With AWeber’s Shopify integration, you can tag a subscriber who left items in their cart and didn’t purchase them. You can send them an automated email to encourage them to finish their purchase.

You can apply a generic tag when someone abandons any purchase , or you can apply unique tags based on the product that someone abandons.

9. Tag someone who completes a quiz.

10. Tag someone who registers for your webinar.

Then, you can automate reminder emails and follow up with your registrants after the webinar to share the recording and special offers.

11. Tag someone who subscribes from a text message.

12. Tag someone who enters your contest.

13. Tag someone who uses an online calculator or requests a custom quote.

14. Tag new contacts from your CRM.

15. Tag someone who begins your automated campaign.

Once they complete the Campaign, you can automatically remove that tag.

16. Tag someone who completes your automated campaign.

Another way to tag subscribers in a campaign is at the end of the series. This allows you to link campaigns together.

17. Tag someone at any point in your automated campaign.

Let’s say you have a welcome campaign where your first two emails welcome your new subscribers and introduce them to you and your business.

18. Tag someone who opens an email in your automated campaign.

Tags can also be used to record specific actions your subscribers take within your campaign. For example, you can tag subscribers when they open specific messages in your campaign.

This helps you identify subscribers who expressed an interest in the topic of the email by opening it.

19. Tag someone who clicks a link in your automated campaign.

Similarly, you can tag subscribers when they click specific links within the messages of your campaigns. This is helpful when you’re trying to learn more about your subscriber’s preferences.

20. Tag someone who opens a broadcast email.

21. Tag someone who clicks a link in your broadcast email.

22. Manually tag an individual subscriber.

In addition to automatically tagging subscribers, there are times when you may want to manually apply tags to individual subscribers.

23. Manually tag a large group of subscribers.

Start using tags today.

Using tags to organize your subscribers enables you to provide a more personalized experience for your subscribers and increase your engagement.

Not an AWeber customer yet? Start your free 30-day trial today and try AWeber’s tags today.

The post 23 Ways to Tag and Segment Your Subscribers in AWeber appeared first on Email Marketing Tips.

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The state of tracking and data privacy in 2020

February 16, 2020

Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.

Please visit Search Engine Land for the full article.

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Ads Coming to IGTV: What It Means for Marketers and Creators

February 16, 2020

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest, Jenn Herman. We’ll also discuss […]

The post Ads Coming to IGTV: What It Means for Marketers and Creators appeared first on Social Media Marketing | Social Media Examiner.

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