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Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising. It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche.
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […]
The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner.
One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business?
Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how your marketing efforts have influenced sales.
For direct-to-consumer (DTC) brands that invest in social media, the need to understand how social media and sales relate to each other is crucial. Marketers at these brands need to know how their social media strategy is helping the business. To them, social media is not just about getting likes and comments…
but how their social media posts are driving the business forward.
That’s why we are thrilled to introduce the first version of our Shopify integration today. You can now have your social and Shopify data in one single tool and create modern, visual reports with more data about your business.
(Can’t wait to get started? Start an Analyze Premium trial to try the integration right away!)
Our customers use our platform of products to build their brand and connect with their customers online. Analyze, our new analytics product, aims to help you realize the full potential of your brand.
To achieve the best version of your brand, we want to give you:
Currently, social media marketing can feel isolated from the business. You spend time creating content, find the best time to post, and respond to questions on your posts. At the end of the day, you can only report on follower growth, reach, and engagement.
Only if you had more data about your marketing efforts and the business!
When we look at 1,300 top DTC brands, we learned that 87.4 percent of them use Shopify to sell their products.
Shopify provides data that marketers and small business owners often lack in social media tools — sales data. We realized it’s a source of data that could give you a more complete picture of your brand:
Social + sales
“We usually cross reference metrics from Shopify and our social media analytics.”
When we asked our customers how they figure out whether what they are doing on social is worth it, we heard several versions of the quote above. That’s when we realized our customers have a problem we could solve.
With the new Shopify integration, you’ll have your social media and Shopify data in a single place — Analyze. For this first version, we focus on a few key metrics you need and put them in the same dashboard as your social media data.
At the top of your Shopify tab, you can get a quick health check-in on your business. This is built for you to get a sense of your business health at a glance.
One of the metrics you’ll get is your average customer lifetime value. This is an important metric to know because to have a profitable business, you generally want to spend less money on acquiring new customers and retaining them than they spend on your products.
You’ll also get data to help you understand where your sales are coming from and what products are selling well.
Which channel drives the most number of customers or the highest sales?
Which channel brings in the most valuable customers?
Which are my top products, and where are the sales coming from?
This additional data from Shopify in Analyze will give you a better picture of your business than having only social media data.
To make it easier for your reporting, you can add the tables to your reports in Analyze, download them as PDF, and share them with your team. Just like any other tables and charts in Analyze.
For a long time, marketers have struggled to show the impact of social media on the bottom line. Much of this data is not available in social media tools that marketers use to plan, optimize, and report their campaigns. It just felt off that marketers can plan and measure their social media campaigns in one tool but have to find another, often much more complicated, tool to know that the campaigns are selling products.
Now you can report how much sales your social media marketing strategy has generated for the business — using a single tool.
(These numbers do not include orders from customers who saw your social media posts and went to Google to search for your website and buy products. That is much harder to track right now. But you now know, at the minimum, how much sales came directly from your social media profiles and the actual impact is much higher.)
You no longer need to jump between tools to draw the connection between your social media efforts and your sales.
Hannah Pilpel, social project manager at MADE.COM, discovered that customers from organic social have a higher average order value than the site average. You can now see this for your business, too.
Having more data and analytics is essential for realizing the full potential of your brand. It gives you insights to act on and improve your marketing campaigns so that you can grow your brand and your business.
This is just the first version of our Shopify integration, and we are keen to explore more ways to make it more valuable to you. For example, here are some of the areas we have been thinking about:
For now, with your social media and Shopify data together in Analyze, you can already have a better understanding of your marketing and brand.
Give yourself an advantage today.
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Marketing Land for the full article.
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants.
Please visit Marketing Land for the full article.
Just like any marketer, we all fear what we can’t control.
And sadly, for years, a lot of our future is being determined by algorithms.
From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email.
When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.”
Now sometimes these algorithms do adjust in your favor, but
we all know that’s rare in the long run.
But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads?
There actually is. And I bet you’ve never used it before.
Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂
Alright, check this out.
Every time I publish a blog post or anytime I want to drive
traffic to any page on my site, all I have to do is click a few buttons and instantly
I am able to get more traffic.
So how do I do this?
It’s with a free tool I built called Subscribers.
It leverages something that you are familiar with but probably don’t know what it is.
It’s called push notifications.
Does this look familiar to you?
You can receive messages through your browsers. This is
called a push notification.
What’s cool about push notifications is that anytime someone
visits your website you can ask them to subscribe to your site.
And at any time, you can send them a message promoting your
website.
Each time someone clicks on it, you get traffic to your
site.
But here is the best part: not only do you not have to deal with any algorithms, but you also don’t have to worry about people missing your push notification either.
See, unlike email, if you send someone a push notification while they are on vacation or sleeping, the next time they log onto their computer and pull up their web browser (Chrome, Safari, Firefox), they’ll see the push notification.
Here are my stats from some of my most recent push notifications:
Head over to Subscribers and sign up for a free account.
Once you add your site and sign up, you’ll need to either
add a piece of javascript to your site or you’ll have to install a plugin.
Whether you are on Shopify or WordPress, Subscribers has a good amount of options for you.
Once you are up and running, you’ll want to head to the
“prompt settings” navigation option in the sidebar of Subscribers.
This is where you control what people see when they come to
your website so they can subscribe.
You’ll want to make sure you have turned on “prompt enabled.” Then select “use custom popup prompt by default” as this will allow you to select what message you show your users.
Here’s what my page looks like.
In my prompt settings, you’ll notice I did a few things:
Once everything is set up the way you want, just click “save settings” and you’ll see your prompt on your site.
Here’s what it looks like on the NeilPatel.com site.
When someone clicks on “subscribe” they will see a prompt
box that looks something like this…
And then when they click to subscribe in the prompt box their browser will ask them if they want to subscribe to your site.
It’s so effective I have over 600,000 subscribers. It’s a
lot!
It may take time for your subscriber numbers to build up, but the longer you do it the easier it is. Keep in mind I’ve been doing this for a few years now, that’s how I have been able to build up such a large following.
So, once you have subscribers, what’s next?
What I like doing is promoting my blog posts through Subscribers.
Just click on the “New Notifications” navigation link.
You’ll now be able to send a message to all of your subscribers. More importantly, you’ll be able to promote a URL or a service or product you are selling.
There are a few key things you’ll want to do on this page if
you want the maximum amount of traffic.
If you follow those 3 tips, you’ll find that you’ll be able
to maximize how much traffic you get from push notifications.
Just look at the push I did on the post about SEO being dead… it drove 16,263 visitors to my blog. That’s a lot of traffic for one push notification.
Now the best way to generate traffic from Subscribers isn’t to manually send out
notifications.
Yes, manual notifications generate traffic but there is a better way.
Through a Welcome Campaign, you can generate even more traffic.
Think of a “welcome campaign” as a drip sequence like you
would have in email. But this is through push notifications.
So, in the navigation click on “Welcome Campaign.”
From there, you’ll want to click on “create a new campaign.” From there you will see a page that looks like this:
Similar to sending a normal push notification, you’ll want
to use a larger image and use custom buttons as this increases how many clicks
you’ll get to your site.
The other thing you’ll want to do is be careful and not spam.
Don’t send them a message every 30 minutes or anything annoying like that. I
spread out my messages in my drip by at least a few days.
The first notification goes out instantly, but the rest are
spread out.
Once you set up your welcome campaign, just hit save and you’ll be good to go.
As new people subscribe to your site, they will
automatically receive notifications which will increase your traffic.
Just like at my welcome campaign stats, it drives more traffic than manual pushes.
231,608!
That’s how much traffic I’ve gotten just from my welcome campaign and that number continually climbs each day.
Although most of the popular platforms have algorithms that
are hard to crack, it doesn’t mean that all hope is lost.
There are still other ways to get consistent traffic to your
site.
What’s beautiful about Subscribers is that it drives traffic
without you having to deal with algorithms or filters. But it does take time to
see results, just like email marketing, the longer you use it the more traffic
you’ll see.
So, have you tried push notifications or Subscribers before?
The post How I Drove 231,608 Visitors to My Site Using This New Channel appeared first on Neil Patel.
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […]
The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner.
Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising. It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche.
Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
Please visit Marketing Land for the full article.
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […]
The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner.