Danny Sullivan to keynote SMX Advanced 2020
Don’t miss this through-the-looking-glass talk about Google, plus an exclusive Q&A with Search Engine Land’s Barry Schwartz.
Please visit Search Engine Land for the full article.
How Brands Can Leverage Pinterest To Make Sales
Did you know:
Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.
And there are a lot of opportunities for brands.
We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!
Here’s what we learned…
How people are using Pinterest
According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”
Seventy-seven percent of weekly Pinners have also discovered a new brand or product on Pinterest, and according to Pinterest, “people actually want to see content from brands while they’re on the platform–78 percent say it’s useful.”
Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.
Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products.
Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.
How to leverage Pinterest for sales: 5 tips from the Pinterest team
There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in!
1. Brand your pins
A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform.
Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image.
2. Create mobile-first content
As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well.
A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels.
3. Create a similar look and feel
Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.
According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”
This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest.
And although their website uses different photos, it still has a similar feel to the pin.
4. Time your campaigns
A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about?
Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year.
For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February.
They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY!
These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns.
5. Set up your shop
One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles.
Every Business profile on Pinterest has the ability for users to create a “shop” tab.
The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product.
Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well.
We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments!
If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there.
#386: Billboards for Creative Professionals? with Bart Bradshaw
Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising. It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche.
4 Senators Urge Twitter to Ban Leaders of Regime in Iran
Four U.S. senators sent a letter to Twitter CEO Jack Dorsey urging Twitter to ban leaders of the current regime in Iran from using its services. Twitter declined to comment. The letter was signed by Sens. Marsha Blackburn (R-Tenn.), Tom Cotton (R-Ark.), Ted Cruz (R-Texas) and Marco Rubio (R-Fla.), and it was also sent to…
2020 Valentine’s Day GIF Guide
This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.
The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.
Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine’s Day GIFs!
Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.
Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.
Download Your Valentine’s Day GIFs
Step 1: Find the animated Valentine’s Day GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!
Related: Everything You Need to Know about Using GIFs in Email
2020 Valentine’s Day GIFs
Spinning Heart GIF
You spin me right round, baby.
Right round like a record, baby.
It’s almost like the 80s band “Dead or Alive” is performing in your subscribers’ inboxes.
Handwritten Love Note GIF
This is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia.
Cupid’s Arrow GIF:
Like Cupid, you won’t miss the mark with this heart and arrow GIF in your email.
Best Valentine’s Day GIFs
Here are some of our readers’ all-time favorite GIFs from past V-Days.
Popping Balloons GIF
Want to make your emails “pop”? Use this fun balloon GIF.
Valentine’s Day Sale GIF
Glow bright in the inbox with this neon sale sign.
Happy Valentine’s Day GIF
Make your subscribers’ hearts burst with this GIF.
Candy Hearts GIF
What’s almost as good as candy falling right into your mouth? This GIF.
Love You GIF
Knock Knock.
Who’s there?
Olive.
Olive who?
Olive you.
Tell your subscribers how much you love them with this GIF.
Heart GIF
What do you call a very small Valentine?
A Valen-tiny. Just like this small heart GIF!
Happy Valentine’s Day GIFs
“You must be a keyboard, because you’re just my type.” No cheesy pick up lines required. Get the message across with these two GIFs.
Candy Heart “Hugs” GIF
Give your subscribers a hearty hug this V-Day.
Show your appreciation year round
Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.
1. Send personalized notes.
Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?
Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.
Include your contact info and tell them to get in touch with you if they ever have any questions.
2. Deliver seasonal content.
Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.
Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
3. Reward your customers.
First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.
4. Turn your 404 page into an opportunity.
A 404 doesn’t have to be a dead end. Instead, use it as a chance to delight.
One quick example: If you stumble upon a 404 page on the site Flooring Supplies — the UK’s largest online flooring company — it says “Floor…Oh … Floor!” Here are some more awesome 404 ideas.
5. Respond to questions and comments.
Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.
If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one. Check out these ideas for turning customers into raving fans.
Have more ideas for delighting your customers? Tell us in the comments!
Additional reporting by Kristen Dunleavy.
The post 2020 Valentine’s Day GIF Guide appeared first on Email Marketing Tips.
15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
Nostalgia marketing is the advertising equivalent of comfort food.
In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services.
It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right — with millennials as their main target.
Although these ads are getting more common, marketers have known that millennials would be a nostalgia-fueled generation for some time now.
Even in 2015, when many millennials were still young adults, nostalgia was a hot topic in publications like Digiday.
“Millennials are coming of age in an age of economic turmoil — a difficult job market,” Cassandra McIntosh, a senior insights analyst at Exponential, told Digiday. “Therefore, they end up romanticizing simpler times much more — even those times they weren’t around for.”
To give you inspiration for your own nostalgic campaigns, we selected 15 examples of advertisements that use nostalgia marketing. Watch them and see if you get the telltale bittersweet pangs associated with nostalgic feelings.
Examples of Nostalgic Ads
1. Motorola Razr
In the early 2000s, prior to smartphones, one of Motorola’s most popular cellphones was a tiny, flat flip phone called the Razr. Despite its number-based keyboard and a small screen, people loved it for it’s design and simplicity.
In 2019, Motorola gained buzz when it re-introduced a new and improved Razr which featured a folding touchscreen when opened.
In the commercial announcement, you see an old-school Razr lifting off of a table and flying through the air as its old layers peel off to reveal a new design. The phone then opens to reveal the Android-like touch screen.
2. Nintendo
Many children of the ’80s and ’90s remember playing Nintendo-based video games with their siblings. But, for the children growing up with siblings, many also remember the sad feelings related to growing apart or drifting away from a relative. This commercial highlights both of those memories by telling the story of two Nintendo-loving brothers who grow apart, argue as teenagers, and then happily reunite as adults to play the new Nintendo Switch together.
This commercial not only reminds people of what it was like to grow up with siblings, but it also reminds you of the great fun you had playing video games as a child. Then, because the brothers connect and chat virtually as the play Switch games at the end, it shows how Nintendo’s technology has evolved to connect old friends and relatives all around the world.
3. Australia Tourism Board
Instead of promoting a traditional ad that simply showed off Australia’s most beautiful destinations, Australia decided to disguise a tourism ad as a star-studded trailer for a fictional reboot to the ’80s film, Crocodile Dundee.
As those who watched the original Dundee series get excited by clips from the film, starring Chris Hemsworth and Jason Sudeikis, its revealed that Hemsworth tricked Sudeikis into a tourism ad. Despite the trickery, Hemsworth and Sudeikis still both agree that their trip to Australia was still the best vacation they’d ever taken.
This was a clever way to embrace the television and movie reboot trend of 2018 and 2019, while still highlighting the best Australia has to offer for tourism. Because it features actors who are popular in the present day, it’s also hilarious for both people who followed the Dundee films or either of the main characters in the fake reboot.
4. Spotify
In 2016, music-streaming service Spotify unveiled a new spokesperson — er, spokes-dragon — in a 30-second ad produced by Wieden + Kennedy New York.
Falkor and his boy companion Atreyu (now a heavily bearded 44-year-old man) are both characters from the beloved 1984 fantasy film The NeverEnding Story. W+K even got the original actors to reprise their roles (Noah Hathaway as Atreyu and Alan Oppenheimer as the voice of Falkor).
The pair appear just as the film left them over 20 years ago: gliding through the clouds while the movie’s dramatic theme song plays in the background. “I can’t believe people still listen to this song!” Atreyu exclaims. His dragon agrees, they share a laugh, and the two speed off into a grainy, ’80s quality CG sky.
5. Freia
The tagline of Freia, a Norweigan chocolate company, is “Et lite stykke Norge” (A little piece of Norway). This spot for the company produced by SMFB Oslo fully encapsulates the sentiment in a simple, joyful way.
The plot follows a Norweigan expat in New York navigating a hectic life as a fashion stylist. When he returns home to his apartment one evening, he finds a half-eaten bar of Freia chocolate in his otherwise empty fridge. After just one bite, he’s inspired to hop on a plane back to Norway to visit his father and soak up the majestic landscape of his homeland. The ad ends with the stylist discovering a modest hair salon for sale in what is presumably his hometown.
The message is clear: A taste of Freia chocolate is inherently connected to Norway, no matter where in the world you may be.
6. Adobe
Bob Ross — the beloved ’80s painting guru who passed away in 1995 — experienced an unexpected resurgence in popularity in 2016. After Netflix added his classic TV show, The Joy of Painting, to its streaming lineup, Ross became a trending topic on Instagram. Adobe took notice, and decided to pay homage to the late painter in a series of tutorial videos promoting their new Adobe Photoshop Sketch for the iPad Pro.
Authenticity was central to this nostalgic campaign. Adobe and agency Lekker Media collaborated with Bob Ross Inc. to make sure every detail was accurate, right down to the brand of clothing Ross wore on his show. Children’s book illustrator Chad Cameron, who plays Ross in the series, channels the artist’s relaxed, unpretentious demeanor perfectly.
“Bob’s wish was to inspire as many people as possible to be creative and to share it with others,” Joan Kowalski, media director at Bob Ross Inc., told Adweek. “Adobe’s ‘Joy of Sketching’ series reminds us that a company as big as Adobe shares in that hope.”
7. Oikos
Although it originally aired from 1987-1995, Full House has become a nostalgic childhood symbol to multiple generations thanks to syndication. But before Netflix revived the show with a 2016 reboot, Dannon reunited a few of the show’s stars in an ad for Oikos, the company’s line of Greek yogurts.
John Stamos is joined by his former cast members Bob Saget and Dave Coulier in this Y&R Vinizius-produced spot. The trio doesn’t explicitly reprise their Full House roles, but the dynamic is undeniably reminiscent of their days on the sitcom.
8. Nike
In 1973, Billie Jean King won a tennis match against male player Bobby Riggs, which was coined “The Battle of the Sexes.” The historic tennis game was the first time a female tennis player was matched against a male.
In and before the late 1950s, men were seen as superior athletes and breadwinners in society. Prior to the tennis match with King, who was only 25, even Riggs said that he could beat a woman at his age of 55.
King’s tennis match win proved Riggs wrong. It also proved that men and women could compete equally on the tennis field and in other sports. On a bigger scale, it further empowered women, who were often stereotyped as wives, homemakers, or secretaries at the time. With King’s win, it became harder to ignore that gender stereotypes were false and that women could win and even lead amongst men.
During the match, King wore an iconic pair of blue Adidas tennis shoes. Years later, to celebrate the 45th anniversary of King’s win, Adidas launched a limited edition line of BJK shoes with the female tennis legend’s face and initials on each pair.
To announce the shoe line, Adidas launched a series of simple commercials showing Billie Jean King spray-painting piles of shoes blue. Here’s an example of one of the ads:
To further promote the line, Adidas also had booths at the U.S. Open tennis match where fans could bring any brand of shoes and have an artist paint them blue with Adidas’ special BJK logo.
According to Adidas, the overall campaign led to a 20% boost in tennis shoe sales. And, now that the campaign is over, people are auctioning off these limited edition shoes on eBay for upwards of $1,000.
9. Tesco
Nothing screams nostalgia like old home movies. In this extended holiday ad from British grocery chain Tesco, we watch a family grow and age over the years through the lens of their Christmas home videos. Set to a poignant theme, the ad is intended to stir up fond holiday memories for viewers.
“We wanted to show what a real Christmas is all about — not a perfect, airbrushed one — but the ones we recognize from our own lives,” David Wood, Tesco’s U.K. marketing director, told Adweek. The ad was produced by Wieden + Kennedy, London.
10. Microsoft
Although Microsoft’s Internet Explorer is no more, this 2013 spot for the web browser earned viral recognition and a Webby Award nomination.
“You might not remember us,” the ad’s narrator begins, “but we met in the ’90s.” The commercial goes on to highlight all things ’90s — fanny packs, Tamagotchi, bowl haircuts — even the Oregon Trail PC game makes an appearance.
Column Five Media, the creative agency behind the ad, set out to create a nostalgia-driven viral ad that would reintroduce Internet Explorer to ’90s kids. “The idea of a brand like Internet Explorer being forward-thinking enough to make such a story-focused, Gen Y-centered commercial was pretty newsworthy,” the agency wrote in a behind-the-scenes blog post. “Focusing that story on ’90s nostalgia, which we knew was popular with Gen Y and not yet fully realized in video form, is what made [the ad] shareworthy.”
11. Chili’s
Chili’s ads are usually characterized by close-up shots of glistening hamburgers, sizzling bacon, and french fries still glowing with fryer oil. So this 2016 ad produced by Boston-based agency Hill Holliday was a departure from the casual dining chain’s typical go-to formula.
The commercial depicts the Chili’s origin story through a series of retro vignettes. We see the laid-back founders playing ring toss, lounging on the hood of their car, and — of course — flipping classic Chili’s burgers in their first restaurant. The ad taps into traditional Americana — a form of nostalgia for small town American life, middle class values, and neighborhood restaurants where everyone knows your name.
12. Apple
Apple regularly features celebrities in their advertising, but they made a notably nostalgic casting decision for this iPhone 6s spot. Everyone’s favorite sweet-toothed Muppet, Cookie Monster, might have switched to a more balanced diet, but he appears whipping up a batch of his favorite chocolate chip cookies in this ad.
TBWA/Media Arts Lab is the agency behind the ad, and they even released a series of “bloopers” featuring the beloved childhood character.
13. Target
The nostalgic force is strong in this Target video promoting Star Wars: The Force Awakens merchandise. As part of a larger campaign to encourage fans to share their Star Wars memories online, Deutsch LA produced this two-minute compilation of Star Wars fans’ home movies.
In the video, young fans dressed as little Princess Leias, Luke Skywalkers, and Han Solos brandish lightsabers and give their best Chewbacca impressions, all while the classic Star Wars theme plays in the background. The result is an endearing campaign that’s sure to resonate with longtime fans and new converts alike.
14. Bacardi
For their 150th anniversary back in 2012, Bacardi released a series of print and television ads showcasing the brand’s party-starting heritage. The trip down memory lane was intended to give the company a shot of authenticity, reminding consumers that Bacardi has stood the test of time.
The goal according to Leo Premutico, co-founder of WPP agency Johannes Leonardo, the agency behind the ad, was “to depict a moment in time that lives in history” and offer “an eye to what’s next, an exciting future.”
15. McDonald’s
When McDonald’s removed antibiotics and artificial preservatives from their chicken this year, they wanted an ad campaign that not only informed consumers about these changes, but also tapped into nostalgia surrounding their famous nuggets.
“There’s an undeniable level of nostalgia tied to the McDonald’s brand and its food,” Britt Nolan, Leo Burnett USA‘s chief creative officer, told Adweek. “We set out to capture that relationship in a sincere, simple way that today’s parents can relate to and feel good about sharing with their own kids.”
How to Nail Nostalgia
The key to nailing nostalgia is to understand what motivates your audiences, how they were raised, and where their deepest interests lie. To do this, do a little research or develop buyer persona’s that grew up in certain generations to learn what makes them think.
To learn more about building and analyzing your buyer persona, check out this helpful guide. For more great advertising inspiration, here’s a roster of 2019 Clio Gold-winning ads.
Editor’s Note: This blog post was originally published in September 2016, but was updated for comprehensiveness and freshness in February 2020.
4 Senators Urge Twitter to Ban Leaders of Regime in Iran
Four U.S. senators sent a letter to Twitter CEO Jack Dorsey urging Twitter to ban leaders of the current regime in Iran from using its services. Twitter declined to comment. The letter was signed by Sens. Marsha Blackburn (R-Tenn.), Tom Cotton (R-Ark.), Ted Cruz (R-Texas) and Marco Rubio (R-Fla.), and it was also sent to…
2020 Valentine’s Day GIF Guide
This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.
The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.
Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine’s Day GIFs!
Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.
Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.
Download Your Valentine’s Day GIFs
Step 1: Find the animated Valentine’s Day GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!
Related: Everything You Need to Know about Using GIFs in Email
2020 Valentine’s Day GIFs
Spinning Heart GIF
You spin me right round, baby.
Right round like a record, baby.
It’s almost like the 80s band “Dead or Alive” is performing in your subscribers’ inboxes.
Handwritten Love Note GIF
This is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia.
Cupid’s Arrow GIF:
Like Cupid, you won’t miss the mark with this heart and arrow GIF in your email.
Best Valentine’s Day GIFs
Here are some of our readers’ all-time favorite GIFs from past V-Days.
Popping Balloons GIF
Want to make your emails “pop”? Use this fun balloon GIF.
Valentine’s Day Sale GIF
Glow bright in the inbox with this neon sale sign.
Happy Valentine’s Day GIF
Make your subscribers’ hearts burst with this GIF.
Candy Hearts GIF
What’s almost as good as candy falling right into your mouth? This GIF.
Love You GIF
Knock Knock.
Who’s there?
Olive.
Olive who?
Olive you.
Tell your subscribers how much you love them with this GIF.
Heart GIF
What do you call a very small Valentine?
A Valen-tiny. Just like this small heart GIF!
Happy Valentine’s Day GIFs
“You must be a keyboard, because you’re just my type.” No cheesy pick up lines required. Get the message across with these two GIFs.
Candy Heart “Hugs” GIF
Give your subscribers a hearty hug this V-Day.
Show your appreciation year round
Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.
1. Send personalized notes.
Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?
Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.
Include your contact info and tell them to get in touch with you if they ever have any questions.
2. Deliver seasonal content.
Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.
Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
3. Reward your customers.
First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.
4. Turn your 404 page into an opportunity.
A 404 doesn’t have to be a dead end. Instead, use it as a chance to delight.
One quick example: If you stumble upon a 404 page on the site Flooring Supplies — the UK’s largest online flooring company — it says “Floor…Oh … Floor!” Here are some more awesome 404 ideas.
5. Respond to questions and comments.
Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.
If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one. Check out these ideas for turning customers into raving fans.
Have more ideas for delighting your customers? Tell us in the comments!
Additional reporting by Kristen Dunleavy.
The post 2020 Valentine’s Day GIF Guide appeared first on Email Marketing Tips.
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Marketing Land for the full article.
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Marketing Land for the full article.