The importance of building brand awareness through Amazon advertising

<p></p><p>Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=ERlUTc2PNM0:IkdWbr7YVZM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=ERlUTc2PNM0:IkdWbr7YVZM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/ERlUTc2PNM0" height="1" width="1" alt="" /></p><p>