Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

<p></p><p>The acquisition is more about Salesforce’s ability to deliver personalized interactions than its entry into the CDP space, says one industry insider. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=S49PwduLhQ4:-b_oQS8X-O0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=S49PwduLhQ4:-b_oQS8X-O0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/S49PwduLhQ4" height="1" width="1" alt="" /></p><p>