Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

<p></p><p>The first-party data solution will become part of performance marketing agency Merkle. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=XxGTg_snkzI:6be72EVwnGY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=XxGTg_snkzI:6be72EVwnGY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/XxGTg_snkzI" height="1" width="1" alt="" /></p><p>