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Day: February 3, 2020

2020 Valentine’s Day GIF Guide

Valentine's Day 3D Heart GIF

This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.

The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.

Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine’s Day GIFs!

Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.

Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.

Download Your Valentine’s Day GIFs

Step 1: Find the animated Valentine’s Day GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!

Related: Everything You Need to Know about Using GIFs in Email

2020 Valentine’s Day GIFs

Spinning Heart GIF

You spin me right round, baby.
Right round like a record, baby.

It’s almost like the 80s band “Dead or Alive” is performing in your subscribers’ inboxes.

Valentine's Day GIF

Handwritten Love Note GIF

This is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia.

Valentine's Day GIF

Cupid’s Arrow GIF:

Like Cupid, you won’t miss the mark with this heart and arrow GIF in your email.

Valentine's Day GIF

Best Valentine’s Day GIFs

Here are some of our readers’ all-time favorite GIFs from past V-Days.

Popping Balloons GIF

Want to make your emails “pop”? Use this fun balloon GIF.

Popping Balloons Valentines Day GIF
Valentine’s Day Sale GIF

Glow bright in the inbox with this neon sale sign.

Valentines Day Sale GIF

Happy Valentine’s Day GIF

Make your subscribers’ hearts burst with this GIF.

Happy Valentines Day GIF

Candy Hearts GIF

What’s almost as good as candy falling right into your mouth? This GIF.

Candy Hearts Valentines Day GIF

Love You GIF

Knock Knock.

Who’s there?

Olive.

Olive who?

Olive you. 

Tell your subscribers how much you love them with this GIF.

Love Ya Valetines Day GIF

Heart GIF 

What do you call a very small Valentine?

A Valen-tiny. Just like this small heart GIF!

Heart Valentines Day GIF

Happy Valentine’s Day GIFs

“You must be a keyboard, because you’re just my type.” No cheesy pick up lines required. Get the message across with these two GIFs.

Happy Valentine's Day

Happy Valentines Day GIF

Candy Heart “Hugs” GIF

Give your subscribers a hearty hug this V-Day.

Show your appreciation year round

Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.

1. Send personalized notes.

Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?

Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.

Include your contact info and tell them to get in touch with you if they ever have any questions.

2. Deliver seasonal content.

Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.

Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

3. Reward your customers.

First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.

4. Turn your 404 page into an opportunity.

A 404 doesn’t have to be a dead end. Instead,  use it as a chance to delight.

One quick example: If you stumble upon a 404 page on the site Flooring Supplies — the UK’s largest online flooring company — it says “Floor…Oh … Floor!” Here are some more awesome 404 ideas.

5. Respond to questions and comments.

Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.

If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one. Check out these ideas for turning customers into raving fans.

Have more ideas for delighting your customers? Tell us in the comments!

Additional reporting by Kristen Dunleavy. 

The post 2020 Valentine’s Day GIF Guide appeared first on Email Marketing Tips.

How Brands Can Leverage Pinterest To Make Sales

Did you know:

Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

Talk about buying power!

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. 

Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

And there are a lot of opportunities for brands.

We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!

Here’s what we learned…


How people are using Pinterest

According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.” 

Seventy-seven percent of weekly Pinners have also discovered a new brand or product on Pinterest, and according to Pinterest, “people actually want to see content from brands while they’re on the platform–78 percent say it’s useful.”

Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.

Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products. 

Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.

How to leverage Pinterest for sales: 5 tips from the Pinterest team

There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in! 

1. Brand your pins 

A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform. 

Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image. 

2. Create mobile-first content 

As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well. 

A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels. 

3. Create a similar look and feel 

Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.

According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”

This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest. 

And although their website uses different photos, it still has a similar feel to the pin.

4. Time your campaigns 

A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about? 

Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year. 

For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. 
They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY! 

These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns. 

5. Set up your shop 

One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles. 

Every Business profile on Pinterest has the ability for users to create a “shop” tab. 

The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product. 

Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well. 


We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments! 

If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there. 

How to Use Instagram Customer Reviews for Maximum Impact

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […]

The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Customer Reviews for Maximum Impact

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […]

The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner.

2020 Valentine’s Day GIF Guide

Valentine's Day 3D Heart GIF

This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.

The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.

Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine’s Day GIFs!

Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.

Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.

Download Your Valentine’s Day GIFs

Step 1: Find the animated Valentine’s Day GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!

Related: Everything You Need to Know about Using GIFs in Email

2020 Valentine’s Day GIFs

Spinning Heart GIF

You spin me right round, baby.
Right round like a record, baby.

It’s almost like the 80s band “Dead or Alive” is performing in your subscribers’ inboxes.

Valentine's Day GIF

Handwritten Love Note GIF

This is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia.

Valentine's Day GIF

Cupid’s Arrow GIF:

Like Cupid, you won’t miss the mark with this heart and arrow GIF in your email.

Valentine's Day GIF

Best Valentine’s Day GIFs

Here are some of our readers’ all-time favorite GIFs from past V-Days.

Popping Balloons GIF

Want to make your emails “pop”? Use this fun balloon GIF.

Popping Balloons Valentines Day GIF
Valentine’s Day Sale GIF

Glow bright in the inbox with this neon sale sign.

Valentines Day Sale GIF

Happy Valentine’s Day GIF

Make your subscribers’ hearts burst with this GIF.

Happy Valentines Day GIF

Candy Hearts GIF

What’s almost as good as candy falling right into your mouth? This GIF.

Candy Hearts Valentines Day GIF

Love You GIF

Knock Knock.

Who’s there?

Olive.

Olive who?

Olive you. 

Tell your subscribers how much you love them with this GIF.

Love Ya Valetines Day GIF

Heart GIF 

What do you call a very small Valentine?

A Valen-tiny. Just like this small heart GIF!

Heart Valentines Day GIF

Happy Valentine’s Day GIFs

“You must be a keyboard, because you’re just my type.” No cheesy pick up lines required. Get the message across with these two GIFs.

Happy Valentine's Day

Happy Valentines Day GIF

Candy Heart “Hugs” GIF

Give your subscribers a hearty hug this V-Day.

Show your appreciation year round

Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.

1. Send personalized notes.

Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?

Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.

Include your contact info and tell them to get in touch with you if they ever have any questions.

2. Deliver seasonal content.

Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.

Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

3. Reward your customers.

First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.

4. Turn your 404 page into an opportunity.

A 404 doesn’t have to be a dead end. Instead,  use it as a chance to delight.

One quick example: If you stumble upon a 404 page on the site Flooring Supplies — the UK’s largest online flooring company — it says “Floor…Oh … Floor!” Here are some more awesome 404 ideas.

5. Respond to questions and comments.

Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.

If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one. Check out these ideas for turning customers into raving fans.

Have more ideas for delighting your customers? Tell us in the comments!

Additional reporting by Kristen Dunleavy. 

The post 2020 Valentine’s Day GIF Guide appeared first on Email Marketing Tips.