IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

<p></p><p>IPG agencies will have access to audience and purchasing behavior data from 35,000 podcast listeners.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=QtkPgJml3RA:fqLTH_wZiCY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=QtkPgJml3RA:fqLTH_wZiCY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/QtkPgJml3RA" height="1" width="1" alt="" /></p><p>