Is personalization working? Budgets are increasing, but martech challenges threaten future investments

<p></p><p>Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=kiOZy3VDfbs:c6E2USsFpEw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=kiOZy3VDfbs:c6E2USsFpEw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/kiOZy3VDfbs" height="1" width="1" alt="" /></p><p>