Pinterest taps market research firm IRI to measure offline sales lift

<p></p><p>The deal has taken two years to implement but should be significant for CPG advertisers on the platform. <br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=v21VUtW6EWs:npXvOKH_Iyo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=v21VUtW6EWs:npXvOKH_Iyo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/v21VUtW6EWs" height="1" width="1" alt="" /></p><p>