Why focusing on martech is too myopic

<p></p><p>While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=y9A4CoJgwXs:HiflzAMz3EI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=y9A4CoJgwXs:HiflzAMz3EI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/y9A4CoJgwXs" height="1" width="1" alt="" /></p><p>