<p></p><p>Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor. The concept is simple enough, but what...</p><p>
Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor. The concept is simple enough, but what…