NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering

<p></p><p>In its biggest step yet to streamline advertising buys across all of its various platforms, NBCUniversal will soon unite its linear and digital inventory via a single tool. The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all screens, the company said Tuesday at CES. Previously, it used separate tools...</p><p>