If distraction prevents you from reaching the goals you truly want to achieve, this episode is for you. I spoke with Nir Eyal, international best-selling author of a new book called Indistractable: How to Control Your Attention and Choose Your Life. We talked about the simple yet powerful changes you can make to control your mind and use your time more effectively. You’ll also find lots of bonus content on the blog.
Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.
And there are a lot of opportunities for brands.
We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!
Here’s what we learned…
How people are using Pinterest
According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”
Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.
Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products.
Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.
How to leverage Pinterest for sales: 5 tips from the Pinterest team
There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in!
1. Brand your pins
A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform.
Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image.
2. Create mobile-first content
As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well.
A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels.
3. Create a similar look and feel
Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.
According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”
This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest.
And although their website uses different photos, it still has a similar feel to the pin.
4. Time your campaigns
A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about?
Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year.
For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY!
These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns.
5. Set up your shop
One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles.
The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product.
Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well.
We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments!
If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there.
Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.
And there are a lot of opportunities for brands.
We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!
Here’s what we learned…
How people are using Pinterest
According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”
Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.
Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products.
Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.
How to leverage Pinterest for sales: 5 tips from the Pinterest team
There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in!
1. Brand your pins
A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform.
Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image.
2. Create mobile-first content
As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well.
A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels.
3. Create a similar look and feel
Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.
According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”
This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest.
And although their website uses different photos, it still has a similar feel to the pin.
4. Time your campaigns
A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about?
Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year.
For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY!
These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns.
5. Set up your shop
One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles.
The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product.
Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well.
We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments!
If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there.
There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors.
All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content.
Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well.
This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content?
To help you make the most of your content marketing efforts, we’ve outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between, you can use these best practices to get a strong ROI from your content.
HubSpot’s Content Promotion Kit and Templates puts the tips from this blog into an actionable, step-by-step process for your content promotion efforts. You’ll gain access to four templates to help you plan your promotion and reach out to leads, customers, and influencers so even more people will interact with your content. Download the Kit to follow along with the examples in this post.
Social Media Content Promotion Ideas
Social media is an ideal place to promote your content, as those following your accounts already know your brand and likely look forward to the content that you post. Here are nine ideas to help you promote content on social media.
One warning about social media, however, is that different sites prioritize different factors when determining which posts users see first. In other words, just because you were the latest to post something doesn’t mean a follower will see your content when he or she logs on. Keep that in mind as you implement these ideas.
1. Update your cover photo to promote the content. If using Facebook, link to the offer in the photo’s description.
2. Pin a post to the top of your page linking to the landing page of your content.
3. Add a link to the offer in your business page’s bio.
4. Post several times a week to the piece of content, varying the images and copy you use in each post, for several weeks (or months).
5. Create a hashtag for the campaign or the offer and utilize it in your posts. Join a group on Facebook or LinkedIn and start a discussion.
6. If you have a group of your own, send out the content to all group members. Promote the offer in your social media stories.
7. Make the content offer appear on your Facebook Messenger when visitors come to your page.
Website Content Promotion Ideas
Lots of people overlook how they can optimize their website to promote new offers — but it’s most likely one of your biggest marketing assets.
When someone comes to your website, chances are that visitor wants to learn more about your business and its content. It’s the perfect opportunity to point the visitor to a piece of content you think would enhance the buyer’s journey.
Here are five things you can do to promote website content.
10. Create a CTA on your homepage or log-in screen.
11. As you create more content, create a content library: a page on your site dedicated to the content you create.
12. On related pages within your site (such as product pages and thank-you pages of other content), include a link to the offer to download.
Why? Each time you blog, you give Google and other search engines one more opportunity to find you. Each blog post gives you the opportunity to rank for more and more keywords and grow your reach.
Here are seven tips for promoting your blog posts.
15. Blog about the piece of content multiple times, targeting a new angle or keyword each time to avoid redundancy. Spread out posts over a few weeks or months to continue a steady stream of traffic to the landing page.
16. Create a CTA at the bottom of each relevant blog post that links to the offer.
17. Create anchor text CTA towards the top of the page, using hyperlinked words to point to the offer. HubSpot’s blogging team has found this to be one of the most successful CTA placements.
18. Create a trigger-based CTA to appear or slide in at a certain point. For example, the CTA could appear when a reader has been on the page for 15 seconds, has scrolled through 20% of the page, or is about to exit the page.
19. Make existing CTAs smart so that users who have already downloaded content from your site see your new offer instead.
20. Encourage social sharing of blog posts with built-in social share buttons and tweetable quotes.
21. Guest blog on related sites to increase awareness of the content.
Video Marketing Promotion Ideas
Video promotion typically requires more planning and effort than other promotion types, since you’ll have to script, shoot, and edit with the help of a dedicated videographer.
However, if you have video experts at your disposal, it’s one of the most effective methods for promoting content.
Here are three tips to ensure you’re correctly promoting your videos once you’ve made them.
22. Make a video for YouTube, capitalizing on a term with high search volume and promoting the content as a featured resource. Don’t forget to link to the content landing page in the description of your video.
23. Make a video for your social media channels with appropriate dimensions, messaging, and length.
24. Make a video for your website and content landing page describing the value of the offer.
Most of the people who have engaged with your company may not be aware of every piece of content you put out, but may still want to know about them.
Emailing those people — who already have shown they’ll fill out a form to see what you’ve created — should be a no-brainer.
Here are four strategies for promoting email.
25. Email your customer database to delight your existing users with additional content. Remember – content should not just be a tool for acquiring new customers, but also for reminding existing ones why they decided to do business with you!
26. Email your leads and subscribers and alert them of a new offer.
27. Add the offer to your nurture streams, or replace older offers with a new one, wherever appropriate.
28. Add a link to your content in your email signature.
Paid Promotion Ideas
Ideally, your content should be optimized for SEO and promoted within your existing channels. However, for content offers that aren’t supported by ample search volume, or for smaller companies looking to build awareness, paid promotion can be a useful way to get your content in front of a larger audience.
Luckily, there are plenty of sites with billions of users that could be perfect for your content promotion.
Here are a few examples of the ways you can advertise on them:
29. Set up Google Ads campaign for search, with multiple ad groups targeting different keywords and angles.
30. Use display ads to show off the visuals of your offer with Google Display Network.
31. Set up promoted tweets for your Twitter account and collab with designers for visual assets.
32. Use LinkedIn’s Sponsored Updates feature to promote the Company Page update related to the content and collab with designers for visual assets.
33. Create YouTube pre-roll ads with the help of your video team or a video agency.
34. Boost the engagement of an organic Facebook post by putting some money behind it.
35. Create a Facebook ad or a dedicated group of Facebook ads.
36. Get even more visual with Instagram ads. You can also try GIF and video ads here rather than just images.
Podcasting Promotion Ideas
Approximately 150 million Americans listen to podcasts, so even if your company doesn’t have its own, there’s still plenty of reason to utilize podcasting to promote your content.
Here are a few ways you can do that.
37. Plug the content on your own podcast, giving listeners a specific link so you can track its engagement and including it in the description of the podcast.
38. Secure a guest spot on a relevant industry podcast to promote the content.
39. Purchase ad space with a podcast network to promote your content. They’ll likely provide you with audience demographics so you can advertise to the most qualified listeners.
Quick note: some influencers will require ongoing payment for a formal relationship, so just be aware of this in case you’re looking for free promotion strategies.
Here are a few strategies for using influencers for content promotion.
40. Reach out directly to influencers in your industry whom you already are connected to and ask them to share the content with their audience. To make it easier for them, have pre-written tweets or email copy ready for them to use.
41. Ask new influencers in your industry to share the content with their audience. Consider looking to Instagram, Twitter, and other industry blogs to find good candidates.
Other Content Promotion Ideas
The rest of the ideas in this list sort of fall into their own bucket, so we decided to compile them together here.
That said, this shouldn’t discount the effectiveness of these promotion tactics. Give them all a try if you’re looking to promote content in out-of-the-box ways.
42. Repurpose your content into new formats. For example, turn your blog post into an infographic, or your latest blog series into a gated ebook, to make the most out of each offer.
43. Acquire backlinks to your content through partner marketing. Your partners may be willing to allow you to guest post or feature your content as a helpful resource on their website or social media accounts.
44. Leverage your internal teams to share the content on social media and with their colleagues. This is especially helpful when you get your sales team involved, as they can utilize their existing relationships with prospects to promote the content.
45. Push for word of mouth marketing. This one doesn’t have as concrete a strategy, but simply talking about the content on phone calls, at trade shows and events, and with your coworkers and colleagues can create a groundswell of interest for your content offer.
Additional Content Promotion Strategy Ideas
All of the ideas we’ve mentioned on this list have great potential to generate leads and views for your content. However, it’s crucial to know which content promotion ideas make the most sense for what you’ve created, when to launch each initiative, and how to measure each initiative’s success.
To help you stay strategic in your content promotion efforts, here are five bonus content strategy ideas to consider before sending an email or posting a tweet.
46. Create a content promotion calendar.
Content promotion should never be a guess, and you’ll want to be able to look back on your messaging to see what worked and what didn’t so you can adjust for future content launches.
That’s why you should use a social media calendar and/or an editorial calendar to schedule what’s going out, what channel it’s going out on, and when it’s launching.
47. Use audience segmentation.
Part of the reason there are so many content promotion ideas is because each platform you can promote on has different users and appeals to different audiences. For example, if your piece of content is better fitted for the decision stage of the buyer’s journey, it might make more sense to promote on LinkedIn instead of Instagram.
Audience segmentation is a two-pronged approach to your content promotion strategy. Part one, as listed above, is picking the right platforms for each piece of content — and isolating the wrong ones.
Part two is actually segmenting your audience on that platform to get even more granular. For example, you could use Facebook’s advertising platform or HubSpot’s lists tool to segment your audience for ads and emails, respectively.
48. Customize messaging for each channel.
Building off the last point, what you write on email doesn’t always make sense for a Facebook post. Alternatively, your character counts on Twitter are 280, which is far lower than the limit on Instagram.
You’ll want to customize the design, value prop, and copy utilized in each of your promotions. Not only does this ensure you avoid the risk of coming across as redundant across all channels, it also ensures your messaging is appropriate for each platform.
49. Experiment and optimize often.
When it comes to content promotion, “better” should trump “best.”
In other words, you can always find a way to promote content smarter and in new ways. Whenever you release a new piece of content, challenge yourself or your team to find a new channel to promote it. You should also keep a keen eye on which promotion tactics are not producing projected results so that you can consider resetting goals or abandoning that tactic altogether.
50. Analyze your results often.
Use tracking links and analytics tools to keep your eye on what promotion ideas are generating views to your content, submissions, leads, and customers.
While not the primary task of all content marketers, it can’t hurt to know the numerical and monetary impact your content has on the business.
This step also holds true when analyzing specific promotion channels. Social media and digital marketing are constantly changing, with new platforms and algorithms developing all the time.
Ultimately, it’s critical you keep an eye out for which methods work best for you and your business. Hopefully this list will get you started, but this should be an iterative process in which you regularly analyze and pivot as you see which platforms and content best serves your audiences’ needs.
Do you use Facebook lookalike audiences? Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […]
In her first year as ABC Entertainment president, Karey Burke has been working to “bring some much-deserved swagger back to broadcast television,” she said today at the Television Critics Association’s winter press tour in Pasadena, Calif. Burke has helped to do that with big events like Live in Front of a Studio Audience and Tuesday…
Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest.
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.
And there are a lot of opportunities for brands.
We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you!
Here’s what we learned…
How people are using Pinterest
According to one survey, “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”
Pinterest might not immediately come to mind as a platform to invest in for many brands, but it should.
Pinterest lives in a unique space on the internet where users are discovering content related to themselves and their aspirations rather than focusing on others, and this has turned it into a powerful platform for users to make purchasing decisions and discover new brands and products.
Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. Here’s how you can use the platform to drive sales.
How to leverage Pinterest for sales: 5 tips from the Pinterest team
There are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let’s dive in!
1. Brand your pins
A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. For brands, this presents an opportunity to stand out and gain brand recognition through the platform.
Pinterest recommends adding a small logo in one of the four corners of your pin, this can be done really easily in a tool like Canva. You can play around with the design, of course, and add your logo wherever it feels best. In this example from Quip, they went with top centered to fit with the rest of the text on their image.
2. Create mobile-first content
As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. If you’re linking back to your own content, it’s also important that the page that you’re sending users to is mobile friendly as well.
A tip from Pinterest here is to tailor your font size to phone rendering to make sure your fonts are legible on small screens and to design for a vertical aspect ratio. The ideal dimensions are 600 pixels x 900 pixels.
3. Create a similar look and feel
Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? I have, and it left me really confused.
According to Pinterest, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. In an analysis from Pinterest, they found that “Pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.”
This example from Ettitude is really great. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest.
And although their website uses different photos, it still has a similar feel to the pin.
4. Time your campaigns
A big element to social media marketing and campaigns is timing. When are people online and when are people talking about the things you want to talk about?
Luckily in the case of Pinterest, they release annual ‘Seasonal Insights,’ which helps take away some of the guesswork. A report that contains more than a dozen specific moments that take place throughout the year.
For example, their 2019 report shared that users start sharing holiday content in June all the way through December and that content related to the Summer starts getting pinned at the beginning of February. They also have monthly trends reports. Here’s their latest for December 2019 trends on Pinterest, it shares specific trends like the search term ‘peach green tea’ is up 320 percent YoY!
These are great free resources that you can leverage to start timing seasonal campaigns around when people are starting to make specific seasonal purchasing decisions. I would never have thought that people start looking at holiday content in June but that’s super-specific information that can go a long way to help with timely campaigns.
5. Set up your shop
One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Luckily, the platform makes this really easy for brands to set up and feature prominently on their profiles.
The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the flip side, brands can leverage that tab to share pins that link directly to their sales pages for the specific product.
Pinterest makes this whole process quite easy, they even have a method for importing new products through Pinterest Catalogs. All you have to do is have your data source approved and then as you add new products to your website, they get automagically added to Pinterest as well.
We hope this guide helps you get started with or double down on your efforts with Pinterest. Let us know about your experience with Pinterest in the comments!
If you want even more Pinterest resources, the Pinterest team has created a free Pinterest Academy with tons of lessons in there.
If distraction prevents you from reaching the goals you truly want to achieve, this episode is for you. I spoke with Nir Eyal, international best-selling author of a new book called Indistractable: How to Control Your Attention and Choose Your Life. We talked about the simple yet powerful changes you can make to control your mind and use your time more effectively. You’ll also find lots of bonus content on the blog.
HubSpot’s Content Promotion Kit and Templates puts the tips from this blog into an actionable, step-by-step process for your content promotion efforts. You’ll gain access to four templates to help you plan your promotion and reach out to leads, customers, and influencers so even more people will interact with your content. 
