<p></p><p>Sometimes it is better to take back control, while other times it's better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to and fro. In-housing, where a...</p><p>
Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to and fro. In-housing, where a…