<p></p><p>One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself. Once an order is placed, it is the steps leading up to the in-store pickup that define the last mile. Here, customer experiences...</p><p>
One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself. Once an order is placed, it is the steps leading up to the in-store pickup that define the last mile. Here, customer experiences…