<p></p><p>Toyota announced today that it's back for Super Bowl LIV, making it the brand's third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand's new Highlander SUV. "The Highlander is currently the best-selling model in the midsize SUV segment," said Ed Laukes, group vice...</p><p>
Toyota announced today that it’s back for Super Bowl LIV, making it the brand’s third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand’s new Highlander SUV. “The Highlander is currently the best-selling model in the midsize SUV segment,” said Ed Laukes, group vice…