Steps To Financial Freedom

The steps to financial freedom are here. Visit our site if you want to be financially free and live a wealthy lifestyle

Day: December 13, 2019

Uncategorized

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.

The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand.

Doing this — telling a compelling brand story through messaging — isn’t easy.

Marketers need to have an entire brand identity to communicate what their business does, what it’s about, and why it’s different. Oh, and it needs to resonate with people and strengthen your company’s values and reputation.

This is because, according to research from Bergische University, brands produce similar feelings as the ones we feel when we like someone. So, we actually feel similarly about brands as we do about people.

That’s why marketers need to craft brand messaging that their audience can relate to.

Below, let’s review brand messaging — what it is and a framework to get started.

So, how do you get started crafting brand messaging that your target audience will love?

You need to know two things like the back of your hand: your target audience and unique value proposition.

Then, you can begin to write out a brand identity that’ll help your company make all its marketing decisions. Would a brand that cares about “X” do this? Would a brand that’s motivated by “Y” sell this?

Your brand identity will inform your company’s behavior because it’ll tell you why your brand matters, what it stands for, and why it’s different from other brands.

A brand identity that your audience relates to and has a personality — or talks to your audience like a friend — is how you’ll continue to remain relevant to your consumers and create loyal customers.

Brand Message Framework

With a full understanding of brand messaging and creating a brand identity, you might be wondering, “Now what? How do I get started?”

And it’s a fair question. That’s why we’ve created a brand message framework that you can use to begin crafting a brand message or identity.

1. Figure out who you are.

To get started, your brand message needs to answer these questions:

  • How do you differentiate from your competitors?
  • What is your unique value proposition?
  • What kind of messaging will resonate with your target audience?
  • Who is your target audience? What do they care about?
  • Does your brand message tell a story?
  • What are your company’s goals? (No one is perfect and your target audience can’t relate to a seemingly perfect brand).
  • What are your company’s values?

While you’re answering these questions and beginning to map out who your brand identity is and what your brand messaging will look like, remember that your brand message answers the question, why? Why does your audience care?

2. Know your audience.

Now that you have a better idea of what you offer and who you are, you need to understand who your audience is. If you haven’t already, create buyer personas that represent who your customers are and their goals. This will help you find alignment between your brand and your consumers.

3. Start a document that explains your brand message.

After you’ve answered the questions above and written out your personas, begin compiling this information in a document that explains what your brand message is, your unique value proposition, and key themes that are core to your brand identity.

Then, start to figure out how your brand identity relates to your buyer persona. What are the patterns and what do they have in common? This is how you’ll make decisions on brand messaging. You’ll see what your audience cares about that align with your values and can derive messaging opportunities.

4. Brainstorm messaging opportunities.

With a clear document that represents who you are and who your audience is, you can then begin to look for messaging opportunities. How can you relate your current campaigns to your brand message? How can you use content to convey your values?

Once you have an idea, you can create a tagline that communicates who you are and your unique value proposition.

At this point, you should have created a brand message and identity that’ll inform your messaging. Now, we wanted to review a few tips for creating messaging that stays true to your brand:

  1. Stay focused on the brand positioning: With all the content you write, ask yourself, “Is this true to our values?”
  2. Relate to your audience: When you create content, use your buyer personas and brand messaging document to ensure that you’re talking about something that’s relevant to your audience.
  3. Don’t be perfect: Similarly to the point above, people aren’t perfect and brands shouldn’t be either. Don’t over promise and communicate that you’re perfect, because you aren’t and it’ll come off disingenuous.
  4. Communicate your message everywhere: In everything you write and all your marketing decisions, think about your brand message. Whether you’re writing copy for your website, creating slogans for packaging, or marketing an event, your copy needs to communicate your brand message.
  5. Be simple: Keep it simple. If your brand’s personality or overall values are confusing or hard to discern, people won’t relate to you. The last thing you want to do is create a brand message that your audience is confused by.

Brand Message Examples

1. Taco Bell.

As mentioned above, Taco Bell has started to create a reputation for its strong, funny brand. If you tweet them, they will likely respond with a humorous comment.

The goal is to be so relatable that customers love to interact and talk about Taco Bell. When people are talking about you and with you, they’re more likely to be loyal customers.

Below is an example of a tweet that represents Taco Bell’s brand identity and messaging. They respond to tweets like a sarcastic, funny best friend would.

Taco Bell tweets a customer in a funny, sarcastic tone.

Image Source

2. The Skimm.

TheSkimm is a daily newsletter that aims to quickly inform young women of current events. The brand is known for having a bold, witty personality similar to that of its target audience — millennial women.

The goal? To mirror its target audience. Act like the fun, irreverent best friend to help readers get started with their day.

In the tweet below, theSkimm stays true to its brand messaging and identity by starting off with a sharp, witty comment on Congress.

The Skimm showcases its personality through brand messaging.

Image Source

3. FabFitFun.

When I think of FabFitFun, I think of trendy products that are popular with self-care influencers. The brand has cultivated a following by partnering with influencers on Instagram who are trendy, fashionable, and take care of themselves.

And this image of self-care and trendy products is carried out through its content as well. Below, the company tweeted its blog about trendy tech accessories. This type of content is right in line with the brand messaging consumers hear about on Instagram.

FabFitFun tweets blog aligning with personality and customer personas.

Image Source

4. Trader Joes.

Trader Joes is a grocery store that has created an almost cult-like following through its brand messaging. They are a fun, cheap, organic food store with a small-town, neighborhood feel. For example, they even put out an old-fashioned newsletter called the “Fearless Flyer.” This includes product roundups and recipes.

The content Trader Joes puts out reinforces its brand image as a small, neighborhood grocery store. With brand messaging that is consistent with its unique value proposition and personality, customers relate to the brand as if it were a person.

Trader Joes newsletter reveals brand identity.

Image Source

5. Taylor Swift.

Besides the fact that Taylor Swift is one of my favorite singer/songwriters, I had to include her because her brand messaging is on point.

From the time she was 16, Taylor Swift has used social media and brand messaging to connect with her fans. This is another example of someone who has created a cult-like following through brand messaging.

Taylor Swift’s brand is that she’s like the girl next door, something her audience relates with. In the example below, someone on Tumblr posted a tweet on Swift’s birthday, and Swift responded like … well, like the girl next door. A fun, outgoing best friend you can easily talk to on social media.

Taylor Swift uses Tumblr to reveal personality and brand identity.

Image Source

Your brand message is something that’s strategically created to help you stand out and relate to your customers. Your personality and values should be evident and align with that of your audience.

Uncategorized

Writing Facebook Ad Copy That Converts

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic […]

The post Writing Facebook Ad Copy That Converts appeared first on Social Media Marketing | Social Media Examiner.

Uncategorized

#383: Attract Ideal Clients & Repel Time Wasters with Pam Slim

If you’ve had trouble picking a niche, this episode is for you. I spoke with Pamela Slim, business coach and author of the best-seller, Escape from Cubicle Nation and her latest book, Body of Work. We talked about how to develop the language to attract the right people and repel the wrong people to your business. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

Uncategorized

Brand Secrets for Standing Out in a Crowded World

These days, we live in a world of infinite supply…

In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. 

So to stand out you need to have a brand that your customers connect with, and care about deeply. 

In this post, we’ll be sharing some tips and strategies to help you to build your brand. These insights all come from our new podcast series — it’s called Breaking Brand and it’s out there for you to listen to right now. 

What exactly is a brand?

Before we jump into some strategies and tactics for creating a brand your customers will truly care about, let’s first look at what exactly a brand is. 

The word “brand” is used a lot in marketing today. But what exactly does brand mean? That question that might sound simple… but is actually pretty complex, and there isn’t a one-size-fits-all answer.

David Ogilvy describes a brand as “the intangible sum of a product’s attributes.”

Marty Neumeier, an author and speaker who writes about branding and innovation, says “a brand is a person’s gut feeling about a product, service, or organization.”

And Camille Baldwin, one of the Pattern Brands founding team, and star of Breaking Brand, says “brand to me is identity. It’s all of the things that make up identity, your values, your principles, who you are, your characteristics and your intention.”

Brand to me is identity. It’s all of the things that make up identity, your values, your principles, who you are, your characteristics and your intention.

Camille Baldwin, VP of Brand, Pattern Brands

So to summarize… Your brand is the identity of your business, and how it makes people feel. 

Now, let’s dive into some takeaways from Breaking Brand to help you build a buzzworthy brand that stands out against your competitors.

4 Ways to build a memorable brand

1. Know what your consumers care about

Most people are really good at explaining the “what” and the “how” of their business. For example, say you’re an accountancy company, describing the what and the how is pretty simple…

  • What you do is you help individuals and businesses to ensure their finances are in shape.
  • How you do it might vary, but it tends to involve some form of account management where you assist with invoicing or balance the books every month or quarter.

And the thing that will help one accountancy company stand out from its competitors is moving from the what and the how to the why.

The “why” is what will make a potential customer choose your business over another. The “why” is your differentiator. 

In general, consumers aren’t too fussed about how you do your work — the tools you use, your internally processes, and things like that. What consumers care about is “why does this business matter in my life?” 

And to go back to the accountancy example — we already explained the what and the how — but the “why” might not be so obvious. For example, if an accountancy company mostly serves small businesses, the “why” might freeing up time for the business owner to spend with family and friends. 

So how do you find your why? 

Customer research is a great place to start.

At Buffer we often do research interviews with customers to learn how our product helps them, and to better understand how they describe the benefits of Buffer. We’ve even had teammates spend the day with customers at their offices to see first-hand how Buffer fits into their routines and workflows.

And in Breaking Brand, Emmet Shine, co-founder of Pattern Brands, talks about the importance of knowing the customer when it comes to building a brand consumers will care about.

Before starting Pattern Brands, Emmett helped over 50 businesses launch to market, and one of those businesses was Sweetgreen, a restaurant chain selling healthy salads and grain bowls.

When working on the Sweetgreen brand and trying to understand its customers, Emmett and his team spent countless hours at Sweetgreen restaurants. They would watch how the staff would prepare salads, listen to how customers would place orders and immerse themselves in how the company works.

Essentially, they were trying to understand every tiny detail about what made Sweetgreen unique and special. 

This enabled the team to craft a brand that really emphasised what customers were looking for from Sweetgreen and helped them to find their “why”. 

Now Sweetgreen has over 75 restaurants and reportedly generated in excess of £100 million in 2018. So they clearly have a brand that fits what consumers are looking for.

2. Find the technical, functional, and emotional benefits of your business

Once you’ve done your customer research, you can begin to think about the various types of benefits your business offers consumers.

In episode one of Breaking Brand, Pattern’s VP of Brand, Camille Baldwin shares how the brand pyramid framework can help you to define those benefits. 

Brand pyramids have been around since the late nineties, but still play a key role in brand strategy. Pyramids help you to answer fundamental questions about your business and its place in the market. Here’s an example brand pyramid from Insead Knowledge:

Three of the key elements of any brand pyramid are the technical, functional and emotional benefits your business offers consumers. 

Technical benefits

At the bottom of your pyramid, you’re thinking about the technical benefits of your brand (labeled ‘Features and attributes’ in the above image). Essentially this will help you to define what you do as a company. At this stage you’ll want to ask questions like: How is this business benefiting the consumers? How will it make money? What are we offering? 

For example, at Buffer we might say the technical benefit of our product is to manage all of your social media content and profiles in one place. 

Functional benefits

Then, with the technical benefits of your brand defined, it’s time to look at the functional benefits you can offer consumers. Functional benefits are essentially what your customers get when they buy your product or service.

Functional benefits tend to focus on things like how a product can improve your life, help you stay connected to others or help you to make forward progress. 

At Buffer, a functional benefit might be not having to hit publish manually every-time you want to share to social media. Or in the case of a car: a big, spacious family car will offer the functional benefit of space for your whole family to travel in comfort. 

Emotional benefits

Next up, are emotional benefits. And these are really what makes one brand stand out from another.

Emotional benefits are how your brand makes someone feel based on the stories you tell consumers. 

One emotional benefit of Nike, for example, is that its equipment will make you feel like a professional athlete. And at Buffer we might say the emotional benefit of our product is peace of mind knowing that your content will be posted to social media platforms at exactly the right time every time. 

As you go through everything you’ve learned during your customer research phase, start looking out for emotion-based words your customers, or potential customers, use to describe your company or the problem you’re solving. 

Whenever someone says “I feel” or “it made me.. happy, relaxed, proud, or healthy”, for example, this helps you to identify the emotional benefits your company delivers. 

 3. Craft a simple tagline and message

Just Do It, Think Different, I’m Lovin’ It… 

Those are all examples of great brand taglines. By saying just two or three words, I bet you knew exactly which businesses I was talking about. And that’s the power of being able to boil your message down to something simple, and memorable. 

In episode three of Breaking Brand, Emmett Shine, co-founder of Pattern Brands explains: “The thing about branding and marketing, is you can do years worth of research. But if you can’t boil it down to this thin sliced tagline it doesn’t matter.”

The thing about branding and marketing, is you can do years worth of research. But if you can’t boil it down to this thin sliced tagline it doesn’t matter.

Emmett Shine, Executive Creative Director, Pattern Brands

But this isn’t easy to do.

It took the Patten Brands team months of ideating and back-and-forth to land on their tagline “Enjoy Daily Life”.

But now that simple statement acts as a guiding light for everything they do. From the content they post on social media to the products they sell. 

Boiling your whole business down to one sentence, or even just a couple of words can be very tough. And you can’t force it. One of the best ways to craft the perfect tagline is to facilitate brainstorms and create space for idea sharing. Another thing the Pattern Brands team has done was to journal about their business and riff on ideas in private too. 

And sometimes the best ideas will come to you outside of the office. So don’t be afraid to think outside the box, and away from your desk. 

Communicating a clear message in just a few words is very difficult. One way we’ve found to come up with taglines at Buffer is to start long and edit down.

So to begin with, write exactly what your business delivers for customers in as many words as it take — this could be a paragraph or two, maybe even longer. And remember to think about the emotional benefits here too, not just the technical and functional benefits you offer. 

Next, you’ll want to take what you’ve just written and edit it down to just one or two sentences. Repeat that process to make it one sentence, or just a few words. Then take that final piece of copy and play with a number of different versions: Rewrite it, change out words, and experiment with different lengths. This process will help you to distill all of the thoughts you wanted to share about your business into a short, memorable tagline. 

Now you might be wondering: “Why is a tagline so important?” 

From personal experience, I know I’ve never bought a Mac because their tagline is “think different.” But having that tagline in places means that Apple has a clear mission, and everything it does — from the adverts it makes, to its keynote launches — is guided by that vision.

4. Ensure your business lives and breaths your brand

To be successful, and for consumers to trust your message, you have to live your brand. 

For example, Nike says its mission is to “bring inspiration and innovation to every athlete in the world.” And the company sees every single person as an athlete, not just the pros. 

But Nike doesn’t just say that, it lives by it. 

That’s why the company focuses on creating the most innovative clothing and footwear, and why its advertising revolves around inspirational messages and stories.

Nike’s brand is reflected in every piece of content it puts out on social media. Just before writing this, I jumped over to Nike’s main Instagram account, here are just a few posts I spotted:

  • An IGTV video with Saquon Barkley sharing where his NFL dreams started.
  • A photo of women’s marathon world record holder Brigid Kosgei with former record holder Paula Radcliffe.
  • A photo of Rafael Nadal sharing his ambitions as a child.

Of course, not all businesses will have the resources of Nike, or the access to global superstars for that matter. But it still serves of a great example of ensuring the essense of your brand shines through on every platform. 

To go back to the accountancy example I mentioned earlier. If your “why” or emotional benefit is giving small business owners more free time to spend away from work, you could ensure all of your messaging and content supports this mission. This could mean Instagram posts with clients enjoying themselves away from the office or blog posts about disconnecting from work. It could even mean you rethink the imagery and copy you use on your website.

As I mentioned right at the start of this post, your brand is the identity of your business and how it makes people feel. So every single touchpoint where someone can interact with your business should represent what you want your brand to be, and how you want people to feel. 

Uncategorized

How to Get More Organic Traffic Without Doing Any SEO (Seriously)

You
all know SEO is a long-term game… at least when it comes to Google.

And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.

So
then, what should you do?

Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Seriously.

So,
what is it? And how can you get more organic traffic?

Well,
this story will help explain it…

The
old days

When
I first started my journey as an SEO, I got really good at one thing.

Getting
rankings!

Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).

Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.

You
could literally see results in less than a month.

SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.

I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.

In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.

So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.

I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.

I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.

In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.

Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.

So, what’s the strategy?

Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.

These
days I’ve learned how to monetize my own site, so I don’t rent them out.

But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.

So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?

I
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.

Here are the stats for the last month:

Rental
fees: $24,592

Outreach costs: $3,000

Legal
costs: $580

Copywriting
and monetization costs: $1,500

Total
monthly cost: $29,672 

Now
guess what my monthly income was?

It
was $79,283.58.

Not
too bad.

Now
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.

And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.

Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.

Here
are the exact steps you need to follow:

Step
#1: Find the terms you want to rank for

If
you already know the terms you want to rank for, great, you can skip this step.

If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.

Head
over to the top pages report and look at their top pages.

Now
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.

I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.

Keywords
with a low CPC usually mean they don’t convert as well.

When
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.

Step
#2: Search for the term

It’s
time to do some Google searches.

Look
for all of the pages that rank in the top 10 for the term you ideally want to
rank for.

Don’t
waste your time with page 2.

What
I want you to look for is:

  • Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
  • A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
  • A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).

Step
#3: Hit up the website

Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.

If
you can’t find their details, you can do a whois
lookup to see if you can find their phone number.

What’ll
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.

It
just doesn’t work well over email.

If
you can’t find their phone number, email them with a message that goes
something like this…

Subject: [their website name]

Hey [insert first name],

Do you have time for a quick call this week?

We’ve been researching your business and we would like to potentially make you an offer.

Let me know what works for you.

Cheers,

[insert your name]

[insert your company]

[insert your phone number]

You
want to keep the email short as I have found that it tends to generate more
calls.

Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.

Point
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.

At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).

Once
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.

Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?

You’ll
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.

Once
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.

Typically,
most people don’t have an issue because they aren’t making money from the page
in the first place.

Step
#4: Monetize the page

If
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.

For
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.

Just
like this article.

The easiest way to monetize a blog post is to add links to products or services you are selling.

Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.

As
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.

Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.

I’ve actually found that they convert better than just linking out to your site.

When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.

Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.

I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.

The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.

And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.

Conclusion

SEO isn’t the only way you can get more organic traffic.

Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.

The only issue with this model is that it is really hard to
scale.

If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.

The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.

So, what do you think of the idea? Are you going to try it out?

The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.

Uncategorized

Writing Facebook Ad Copy That Converts

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic […]

The post Writing Facebook Ad Copy That Converts appeared first on Social Media Marketing | Social Media Examiner.

Older Posts