Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

<p></p><p>Latency--the delay that occurs in communication over a network--remains the enemy of ad tech, and by extension, the enemy of publishers and agencies relying on increasingly sophisticated tools to drive revenue and engage audiences. With real-time bidding demanding sub-100-millisecond response times, advertisers are careful to avoid any process that could hinder their ability to win...</p><p>