At AWeber, we’re always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome.
The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers.
You’ll learn about Smart Designer, a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. You’ll also see how Team Hub enables multiple users to collaborate around a single account. And you’ll discover all the ways we’re innovating our easy-to-use, industry-leading drag & drop email builder.
Click below to watch the video!
More exciting updates from AWeber!
In addition to the features in the video above, we’re also excited to announce that we’ve added the following updates to our platform:
AWeber’s Wordpress plugin was just completely revamped to make it even easier to grow your email list quickly.
Broadcast stats have gotten a visual refresh to make it easier to understand who is opening and clicking your emails.
The default email template in the drag-and-drop editor has been updated with some new, modern styles that render beautifully on all devices.
The tag dashboard now gives you a complete view of your tags, so you can better segment your audience and automate your emails.
The campaigns list page lets you now easily see how many people have received each of the messages in an automated email series.
We hope you’re as excited as we are about these amazing new features. Go test them out and let us know what you think! Log in to your account now.
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […]
Have you ever visited a website you frequent and found that the text interacts with you?
For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.
Smart targeting provides a more individual experience for webpage visitors.
For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work.
Targeted content is an opportunity to reach audiences with a custom experience that’s personalized to their interests. A common form of this is the targeted ad you saw on Facebook for PetCo after browsing Target for new dog food.
Alternatively, if you visit an e-commerce store you frequently shop at, you may notice an option to “Order it again.” This shopping experience, making re-ordering a quick and painless process, is another example of smart targeting.
For instance, this is an example of smart targeting on Amazon:
Because I’ve recently searched for pink office supplies, Amazon picked out suggestions for me based on my browsing history on the subject. The website changed based on my past behavior.
Businesses might incorporate smart targeting into their websites to make customers feel like their experience is tailored to their interests.
Here, we’re going to go over what smart targeting is, and how businesses are using it to connect and grow their audiences.
What is Smart Targeting?
Smart Targeting predicts the interests of internet browsers using artificial intelligence (AI). This technology then uses those predictions to provide relevant content offers. Using smart targeting gives your audience a more personalized experience and allows you to grow your reach.
Smart content displays different versions of content based on previous criteria you set for your contacts. In general, smart content is setting targeted content rules — for instance, you might create a smart form so your website visitors don’t have to answer the same question twice.
When you set smart content rules and assign them to contacts, they’ll qualify for the first rule you set. And, for each of the rules you set, you can preview your text before publishing.
For example, if you want a contact to view specific content you’ve set up based on their country, you can assign the “Country” smart rule to their contact display. Other smart rules you might find in a CRM include:
Device Type: This smart rule lets you set the medium your content is viewed in — mobile, tablet, or desktop. You can always preview this medium after creating this smart rule.
Referral source: Based on how visitors on your site found it. This will formulate your content based on whichever site they came from.
Preferred language: With this rule, the user can view web page content based on the language set in their browser.
Contact list membership: By setting this smart rule, a contact in your database will be shown content based on the list they’re in. For example, if you set a smart rule that only visitors who are in your “Marketing Qualified Lead” list can see, contacts in that list will be able to see it.
Lifecycle stage: This will display relevant content based on the lifecycle stage of the contact.
Next, let’s explore some examples of smart targeting.
Examples of Smart Targeting
1. Monarch Music Hall
I am an avid concert-goer. Oftentimes, when I purchase tickets from certain music venues, I begin to receive targeted emails for shows of the same genre of the artists I see.
For instance, check out this email I got from Monarch Music Hall:
I’ve seen the group X Ambassadors before, so because they’re making their way back to Chicago, I was notified of their show due to my previous purchase.
This is a great example of smart targeting analyzing my purchase history, spotting a trend, and using AI to make a more streamlined ticket-buying process for me.
2. Thrive Market
When the weather gets nippy, sometimes I order my groceries online instead of braving the cold. I use a website called Thrive Market because I love their smart targeting. Because I’m a person of routine, its so easy to visit the website and pick which items to purchase again, like here:
The targeting here is working by pulling up my past purchases and displaying them on the homepage. That way, I could easily add them to my cart if I wanted to. Not only does this improve customer experience, but it also gives me, the consumer, more time to browse other products on Thrive.
3. Vineyard Vines
Social media is a huge culprit of smart targeting. The ads some platforms show you look at your browsing history and use that data to suggest actionable websites for you to browse.
This ad from Instagram is a perfect example:
Making a recent purchase is a great indicator for smart targeting to choose ads from websites that will give you a more streamlined process of visitation or ordering products in the future. Here, Vineyard Vines is attracting its customers with a sale, and spending less money on the ad by ensuring it only reaches past visitors to its site.
Part of the customer experience is feeling separate from “Just another consumer.” Though on the surface, it seems hard to do in a more digital-facing world, things like smart targeting are making that transition an easy one.
Just like your favorite local coffee shop will greet you by name and ask if you want your regular, your Starbucks app can now do that, as well.
Smart targeting is also a great way to keep customers coming back to your website. For more ways to drive traffic to your website, check out our article here.
Have you ever visited a website you frequent and found that the text interacts with you?
For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.
Smart targeting provides a more individual experience for webpage visitors.
For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work.
Targeted content is an opportunity to reach audiences with a custom experience that’s personalized to their interests. A common form of this is the targeted ad you saw on Facebook for PetCo after browsing Target for new dog food.
Alternatively, if you visit an e-commerce store you frequently shop at, you may notice an option to “Order it again.” This shopping experience, making re-ordering a quick and painless process, is another example of smart targeting.
For instance, this is an example of smart targeting on Amazon:
Because I’ve recently searched for pink office supplies, Amazon picked out suggestions for me based on my browsing history on the subject. The website changed based on my past behavior.
Businesses might incorporate smart targeting into their websites to make customers feel like their experience is tailored to their interests.
Here, we’re going to go over what smart targeting is, and how businesses are using it to connect and grow their audiences.
What is Smart Targeting?
Smart Targeting predicts the interests of internet browsers using artificial intelligence (AI). This technology then uses those predictions to provide relevant content offers. Using smart targeting gives your audience a more personalized experience and allows you to grow your reach.
Smart content displays different versions of content based on previous criteria you set for your contacts. In general, smart content is setting targeted content rules — for instance, you might create a smart form so your website visitors don’t have to answer the same question twice.
When you set smart content rules and assign them to contacts, they’ll qualify for the first rule you set. And, for each of the rules you set, you can preview your text before publishing.
For example, if you want a contact to view specific content you’ve set up based on their country, you can assign the “Country” smart rule to their contact display. Other smart rules you might find in a CRM include:
Device Type: This smart rule lets you set the medium your content is viewed in — mobile, tablet, or desktop. You can always preview this medium after creating this smart rule.
Referral source: Based on how visitors on your site found it. This will formulate your content based on whichever site they came from.
Preferred language: With this rule, the user can view web page content based on the language set in their browser.
Contact list membership: By setting this smart rule, a contact in your database will be shown content based on the list they’re in. For example, if you set a smart rule that only visitors who are in your “Marketing Qualified Lead” list can see, contacts in that list will be able to see it.
Lifecycle stage: This will display relevant content based on the lifecycle stage of the contact.
Next, let’s explore some examples of smart targeting.
Examples of Smart Targeting
1. Monarch Music Hall
I am an avid concert-goer. Oftentimes, when I purchase tickets from certain music venues, I begin to receive targeted emails for shows of the same genre of the artists I see.
For instance, check out this email I got from Monarch Music Hall:
I’ve seen the group X Ambassadors before, so because they’re making their way back to Chicago, I was notified of their show due to my previous purchase.
This is a great example of smart targeting analyzing my purchase history, spotting a trend, and using AI to make a more streamlined ticket-buying process for me.
2. Thrive Market
When the weather gets nippy, sometimes I order my groceries online instead of braving the cold. I use a website called Thrive Market because I love their smart targeting. Because I’m a person of routine, its so easy to visit the website and pick which items to purchase again, like here:
The targeting here is working by pulling up my past purchases and displaying them on the homepage. That way, I could easily add them to my cart if I wanted to. Not only does this improve customer experience, but it also gives me, the consumer, more time to browse other products on Thrive.
3. Vineyard Vines
Social media is a huge culprit of smart targeting. The ads some platforms show you look at your browsing history and use that data to suggest actionable websites for you to browse.
This ad from Instagram is a perfect example:
Making a recent purchase is a great indicator for smart targeting to choose ads from websites that will give you a more streamlined process of visitation or ordering products in the future. Here, Vineyard Vines is attracting its customers with a sale, and spending less money on the ad by ensuring it only reaches past visitors to its site.
Part of the customer experience is feeling separate from “Just another consumer.” Though on the surface, it seems hard to do in a more digital-facing world, things like smart targeting are making that transition an easy one.
Just like your favorite local coffee shop will greet you by name and ask if you want your regular, your Starbucks app can now do that, as well.
Smart targeting is also a great way to keep customers coming back to your website. For more ways to drive traffic to your website, check out our article here.
In addition to sharing wine pairings and hacks for a stress-free Thanksgiving with its 4.4 million followers, Amazon’s upscale grocery chain Whole Foods Market had to repeatedly clarify over the long weekend that it did not name Senate Majority Leader Mitch McConnell its 2019 Person of the Year. It was the monthly trade magazine WholeFoods…
