Back to basics: Understanding your paid search metrics

<p></p><p>Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.<br /> <br /> Please visit Search Engine Land for the full article.<div class="feedflare"> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=j_p8ngoaK4E:ltqx2lvKYS4:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=j_p8ngoaK4E:ltqx2lvKYS4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=j_p8ngoaK4E:ltqx2lvKYS4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=j_p8ngoaK4E:ltqx2lvKYS4:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=V-t1I-SPZMU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineland/~4/j_p8ngoaK4E" height="1" width="1" alt="" /></p><p>