Back to basics: Understanding your paid search metrics

<p></p><p>Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=RWI06tQ_S7I:w-OMQm3ytng:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=RWI06tQ_S7I:w-OMQm3ytng:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/RWI06tQ_S7I" height="1" width="1" alt="" /></p><p>