<p></p><p>Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.<br /> <br /> Please visit Search Engine Land for the full article.<div class="feedflare"> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=KBR0HD4dKXE:qtyZFGI4zQs:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=KBR0HD4dKXE:qtyZFGI4zQs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=KBR0HD4dKXE:qtyZFGI4zQs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=KBR0HD4dKXE:qtyZFGI4zQs:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=V-t1I-SPZMU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineland/~4/KBR0HD4dKXE" height="1" width="1" alt="" /></p><p>

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.

Please visit Search Engine Land for the full article.