Rand Fishkin on optimizing for and against Google

<p></p><p>The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.<br /> <br /> Please visit Search Engine Land for the full article.<div class="feedflare"> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=eaJgKUVf5ec:c-g-ct5MBFQ:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=eaJgKUVf5ec:c-g-ct5MBFQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineland?i=eaJgKUVf5ec:c-g-ct5MBFQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.searchengineland.com/~ff/searchengineland?a=eaJgKUVf5ec:c-g-ct5MBFQ:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineland?d=V-t1I-SPZMU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineland/~4/eaJgKUVf5ec" height="1" width="1" alt="" /></p><p>