<p></p><p>PALM SPRINGS, Calif.--Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer's open-sell method is reflective of...</p><p>
PALM SPRINGS, Calif.–Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer’s open-sell method is reflective of…