Implementing agile marketing experiments lead to leadership buy-in

<p></p><p>Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working.<br /> <br /> Please visit Marketing Land for the full article.<div class="feedflare"> <a href="http://feeds.marketingland.com/~ff/mktingland?a=SYNFd2Tgh3c:kwsvb6Ux5Jc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mktingland?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.marketingland.com/~ff/mktingland?a=SYNFd2Tgh3c:kwsvb6Ux5Jc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mktingland?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/mktingland/~4/SYNFd2Tgh3c" height="1" width="1" alt="" /></p><p>